Senior Search Engine Marketing (SEM) Specialist - Remote Opportunity

About the Role

We are hiring a Senior Search Engine Marketing (SEM) Specialist to manage and optimize paid advertising campaigns across our client ecosystem within our digital marketing agency. This is a full-time position with a remote work option, allowing you to collaborate with our team from anywhere. As a Senior SEM Specialist, you will play a crucial role in ensuring that search and performance marketing campaigns are executed effectively and continuously optimized for results.

What You'll Do

• Plan, manage, and optimize paid advertising campaigns across multiple digital platforms including Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Conduct keyword targeting, audience segmentation, budget allocation, and implement bidding strategies.
• Monitor campaign performance daily, analyze metrics, and run A/B testing to improve conversion rates and return on ad spend.
• Create marketing proposals and media plans for clients, ensuring the right audience is reached.
• Collaborate closely with the creative team to provide clear briefs for ad visuals and campaign concepts.
• Utilize analytics tools such as Google Analytics and SEMRush to track campaign performance and optimize strategies.
• Manage multiple client accounts simultaneously while coordinating with internal teams to enhance campaign results.
• Demonstrate strong analytical thinking and creativity in guiding ad creative development.

Requirements

• Fluency in English (spoken and written) is essential.
• Proven experience managing paid advertising campaigns across platforms including Google Ads and Meta Ads.
• Strong experience in performance marketing campaigns with a focus on achieving high ROAS.
• Portfolio or case studies demonstrating past campaign success are required.
• Understanding of keyword research, audience targeting, and campaign optimization is mandatory.
• Familiarity with analytics and tracking tools such as Google Tag Manager is preferred.
• Strong attention to detail and analytical skills are required.
• Experience with project management tools and spreadsheets for reporting is important.

Nice to Have

• Familiarity with AI-assisted marketing tools and automation platforms.
• Experience with Bing Ads is a plus.

What We Offer

• Competitive salary with a range of $60,000 to $80,000 per year.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunities for professional development and career advancement.
• Comprehensive relocation support if needed.
• Collaborative and creative work environment.