Senior Digital Marketing Manager - Remote Opportunity

About the Role

We are seeking a Senior Digital Marketing Manager to join our dynamic team at Alive! This remote role offers the opportunity to lead our marketing efforts and make a significant impact on our health and wellness app. As a Senior Digital Marketing Manager, you will be responsible for driving growth through innovative marketing strategies and campaigns.

What You'll Do

• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Meta, and TikTok.
• Develop and implement SEO strategies, including keyword research, on-page optimization, and performance analysis.
• Manage marketing projects from concept through completion, ensuring timelines and deliverables are met.
• Build, manage, and optimize email automation workflows, including welcome series, lifecycle campaigns, and promotions.
• Write clear, compelling, and conversion-focused email marketing copy.
• Repurpose existing content into effective marketing collateral for email, ads, and digital channels.
• Track and analyze campaign performance, providing insights and recommendations for optimization.
• Maintain consistent brand voice and messaging across all marketing channels.

Requirements

• 2–5 years of experience in digital marketing, growth marketing, or performance marketing.
• Proven experience running PPC, SEO, email, and lifecycle campaigns that drive real growth.
• Comfortable owning user acquisition, funnel optimization, and conversion performance.
• Hands-on experience with email marketing platforms and automation tools (HubSpot, Klaviyo, Mailchimp, or similar).
• Strong copywriting skills with a focus on engagement, retention, and conversion.
• Experience repurposing video and creative content into high-performing ads and marketing assets.
• Data-driven mindset with experience tracking performance metrics, marketing KPIs, and growth experiments.
• Familiar with analytics tools and using insights to iterate quickly.

Nice to Have

• Experience working in fast-paced startups or small teams.
• Passion for fitness, wellness, or building products that help people feel stronger, healthier, and more confident.

What We Offer

• Fully remote work environment.
• A chance to shape the future of Alive and directly impact our growth and community.
• A flexible, trust-based work style focused on outcomes and creativity.
• A fun, supportive environment where we celebrate wins and learn from experiments.