Product Marketing Manager - FinTech & Digital Media

About the Role

We are seeking a talented Product Marketing Manager to join our dynamic team at Hammer Media. As a Product Marketing Manager remote, you will play a crucial role in bridging the gap between our high-reach content and revenue-generating products. You will own the go-to-market strategy for our Personal Finance Courses and the Dollarwise App, ensuring they function like billion-dollar assets.

What You’ll Do

• Develop and execute launch plans for new course modules and app features as part of your role as a Product Marketing Manager remote.
• Optimize conversion rates by collaborating with the Growth Marketing Manager to create effective sales funnels.
• Work closely with the Creative Suite to ensure product messaging aligns with our brand standards.
• Analyze performance data to iterate on messaging that drives higher enrollment and subscription volume.
• Lead competitive research and market analysis to inform our strategy for developing new financial products.

Requirements

• Proven experience in Product Marketing for SaaS or app environments.
• Strong sales mindset with a focus on conversion metrics.
• Ability to thrive in a fast-paced startup environment.
• Experience with CRM/Automation platforms like GoHighLevel is a plus.
• Willingness to work from our East Austin office 5 days a week.

Nice to Have

• Familiarity with the creator economy and digital media landscape.
• Experience in developing virtual products or courses.

What We Offer

• Relocation assistance for the right candidate.
• Unlimited PTO to manage your work-life balance.
• Comprehensive health benefits and a 401(k) with company match.
• A collaborative and high-energy office environment in East Austin.
• Daily lunch stipend and quarterly team-building activities.