Paid Media Specialist - Remote Position

About the Role

Web SEM Online is seeking a data-driven Paid Media Specialist to join our growing remote team. As a Paid Media Specialist remote, you will navigate both Meta Ads Manager and Google Ads, ensuring high-performing campaigns across platforms. This role is perfect for someone who thrives in a dynamic environment and is eager to make an impact.

What You'll Do

• Implement and manage campaigns across both Meta and Google, ensuring a cohesive strategy between social awareness and search intent.
• Conduct daily account management, including keyword mining, negative list updates, audience refining, and creative testing.
• Collaborate with the team to analyze creative performance and pivot strategies based on findings.
• Prepare monthly performance reports that provide actionable insights rather than just a list of numbers.
• Identify opportunities to scale spend profitably, optimizing bid strategies effectively.

Requirements

• Approximately 2 years of hands-on agency experience managing both Meta and Google Ads.
• Proven experience with the full Meta stack, including Campaign Budget Optimization and Pixel/CAPI setup.
• Solid experience with Google Search, Standard Shopping, and Performance Max.
• Strong ability to interpret data in GA4 and utilize Excel/Google Sheets for trend analysis.
• Excellent written English skills with the ability to write high-converting copy for various funnel stages.

Nice to Have

• Familiarity with Google Tag Manager and troubleshooting conversion tracking.
• Experience with Shopify/WooCommerce and managing Product Feeds in Merchant Center.
• Experience building and maintaining Looker Studio dashboards.

What We Offer

• Competitive salary ranging from $1200 to $1500 per month.
• Annual performance bonus at Director’s discretion.
• Fully remote work environment with flexible hours.
• Opportunity to work with a dynamic and innovative team.
• Professional growth opportunities in digital marketing.