Head of Marketing - Boutique Real Estate Firm

About the Role

We are looking for a strategic and commercially minded Head of Marketing to join our boutique real estate firm in the UAE. As the Head of Marketing - Remote, you will lead brand building and performance marketing initiatives that drive revenue and elevate our brand presence in the competitive Dubai real estate market.

What You'll Do

• Define and execute the company’s end-to-end marketing strategy, ensuring alignment with sales and business objectives.
• Build, position, and protect a premium boutique brand identity in the Dubai real estate market.
• Lead, mentor, and scale the marketing team and external partners to enhance overall performance.
• Drive high-quality, conversion-focused lead generation across digital channels, portals, and offline initiatives.
• Oversee Google Ads, Meta Ads, programmatic campaigns, and property portals to maximize reach and engagement.
• Own brand messaging across all platforms, including LinkedIn, Instagram, website, PR, and events.
• Deliver executive-level dashboards and marketing reports to monitor performance and market trends.
• Manage relationships with developers and strategic partners to enhance collaboration and market presence.

Requirements

• Minimum 5 years of marketing experience in UAE real estate is mandatory.
• Proven leadership experience within a brokerage or developer environment.
• Strong understanding of Dubai off-plan and secondary market dynamics.
• Deep expertise in performance marketing, lead generation, and CRM systems.
• Excellent communication, strategic thinking, and stakeholder management skills.

Nice to Have

• Experience working with boutique or premium real estate brands.
• Knowledge of DLD, RERA, and real estate advertising compliance.
• Data-driven mindset with strong analytical capabilities.
• Experience in a startup or high-growth environment.

What We Offer

• Competitive salary commensurate with experience.
• Performance-based incentives and bonuses.
• Visa sponsorship to support your relocation.
• Health insurance and annual leave as per UAE Labour Law.
• Opportunity to work in a dynamic and innovative environment.