Director of Marketing - HSA Focused Platform (Remote)

About the Role

We are seeking a Director of Marketing to join our team in a fully remote capacity. This Director of Marketing remote position offers a strategic and hands-on leadership opportunity to drive growth and brand differentiation for a leading HSA-focused platform. You will oversee the development and execution of integrated marketing programs across direct-to-consumer and B2B2C channels, guiding initiatives that increase customer acquisition, engagement, and lifetime value.

What You'll Do

• Own and execute the integrated marketing strategy for the HSA platform across consumer and partner channels to drive growth and revenue.
• Lead planning and execution of cross-channel campaigns, lifecycle marketing, and partner activations, ensuring alignment with business objectives.
• Partner with B2B and B2B2C teams to design co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenue.
• Shape brand positioning and messaging to differentiate the platform in a competitive market, ensuring consistency across all touchpoints.
• Provide creative and content direction for digital media, email campaigns, landing pages, and partner materials, balancing brand integrity with performance goals.
• Define KPIs and measurement frameworks, analyze campaign performance and customer insights, and foster a test-and-learn culture for continuous optimization.
• Collaborate with ecommerce, CRM, product, analytics, and sales teams to ensure marketing initiatives align with broader business goals and deliver actionable insights to leadership.

Requirements

• 10+ years of experience in integrated marketing, ecommerce, or digital growth roles.
• Proven ability to develop and execute strategies that drive measurable revenue impact.
• Experience across both direct-to-consumer and B2B2C business models.
• Strong expertise in lifecycle marketing, digital acquisition, and performance optimization.
• Analytical mindset with the ability to translate data into actionable marketing strategies.
• Exceptional leadership, communication, and organizational skills with demonstrated ability to influence across teams.
• Comfortable leading both strategic initiatives and hands-on execution in a fast-paced environment.

What We Offer

• Competitive base salary: $120,000 - $150,000.
• Discretionary annual bonus eligibility: up to 20%.
• Comprehensive healthcare: Medical, Dental, Vision.
• 401(k) with company match, Dependent Care, FSA & HSA accounts.
• Paid parental and bonding leave, flexible PTO, and office closures on major holidays.
• Monthly wellness and internet reimbursements.
• Professional development support including certifications and leadership coaching.
• Mental health resources.

This Director of Marketing remote role is not just about leading marketing strategies; it's about shaping the future of our HSA platform in a competitive market. If you're ready to take on this challenge, we encourage you to apply!