Director of International CRM and Performance Marketing - Remote

About the Role

We are seeking a Director of International CRM and Performance Marketing to join our team in a fully remote capacity. This role is crucial for driving the operational success of our International 1:1 Club Managed Services function, enabling high-quality fan engagement across more than 20 international markets. As the Director, you will lead the day-to-day execution of our centralized agency model, ensuring that all Clubs receive scalable support across various channels including email, SMS, mobile apps, and web.

What You'll Do

• Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency.
• Execute against defined service offerings, engagement models, SLAs, and prioritization frameworks.
• Manage day-to-day operations of a distributed global workforce, ensuring high-quality delivery across markets.
• Oversee execution of Club-led 1:1 campaigns across multiple channels, leveraging behavioral and engagement signals.
• Implement data governance and compliance standards for international fan data and PII usage, ensuring alignment with GDPR.

Requirements

• 8-10+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure.
• Experience operating within managed services or agency models in global environments.
• Strong executional fluency with MarTech platforms, including CDPs and messaging platforms.
• Demonstrated experience managing distributed teams across regions and time zones.
• Ability to manage high-volume, deadline-driven workflows with consistency and accuracy.

Nice to Have

• Experience supporting or scaling internal agency models in complex organizations.
• Strong operational instincts with the ability to translate strategy into repeatable execution.
• Global mindset with sensitivity to cultural and regional differences in fan engagement.

What We Offer

• Competitive salary range of $120,000 to $150,000 per year.
• Flexible remote work arrangements to support work-life balance.
• Opportunity to work with a leading international sports league.
• Dynamic and collaborative work environment with a focus on operational excellence.
• Travel opportunities up to 25% for domestic and international engagements.