Director of Product Marketing - Remote Opportunity

About the Role

We are seeking a Director of Product Marketing to join our dynamic team at Cricut. This remote position offers a unique opportunity to lead the marketing strategy, positioning, and global go-to-market execution for our innovative portfolio of products and services. As a key player in our organization, you will manage and develop a team of Product Marketing Managers while collaborating closely with Product, Channel, International, and Creative teams to ensure successful product launches and sustained marketing excellence throughout the product lifecycle.

What You'll Do

• Lead and develop a high-performing product marketing team, fostering a culture of creativity and accountability.
• Own the global launch strategy and execution, ensuring that each product launch communicates clear value and drives demand.
• Define product naming, positioning, and core messaging to resonate with our target audience.
• Oversee visual packaging, website product detail pages (PDP), product ratings and reviews, and sales support materials.
• Collaborate with the Creative team to develop impactful campaigns and marketing assets.
• Manage cross-functional alignment and launch readiness, ensuring all teams are prepared for successful product introductions.
• Measure performance and optimize post-launch results to drive continual high product performance.
• Monitor market trends and competitor activity to inform product strategy and marketing initiatives.

Requirements

• Proven experience in product marketing, particularly in tech or consumer packaged goods (CPG).
• Strong leadership skills with a track record of influencing across organizations.
• Excellent cross-functional leadership abilities, ensuring collaboration and alignment among diverse teams.
• Exceptional organizational skills and the ability to maintain processes effectively.
• Experience in launching products to market globally, with a focus on developing marketing strategies.
• Strong background in product positioning and messaging development.
• Ability to think outside the box and deliver results that exceed expectations.
• Decisive decision-making skills with sound judgment in fast-paced environments.

Nice to Have

• Experience with AI technologies and their application in marketing strategies.
• Familiarity with data analysis tools to measure marketing effectiveness.
• Background in creative problem-solving and innovative thinking.

What We Offer

• Competitive medical, dental, and vision coverage.
• 401(k) match to support your financial future.
• Generous paid time off (PTO) to promote work-life balance.
• Tuition reimbursement for continuous learning and development.
• A yearly lifestyle stipend to support your wellness and passions.
• Exclusive employee discounts on Cricut products.
• A collaborative and inclusive work environment with a focus on creativity.
• Relocation assistance to help you transition smoothly into your new role.

At Cricut, we celebrate diversity and are committed to creating an inclusive environment for all employees. If you are a Maker or a DIY enthusiast, we would love to hear from you. Join us in empowering creativity and innovation!