MarTech Manager - Remote Position at Airalo

About the Role

We're hiring a MarTech Manager to join our innovative team at Airalo. As a MarTech Manager, you will play a crucial role in shaping our marketing technology landscape while working remotely. This position offers the opportunity to lead the operational marketing technology layer, ensuring our marketing tools, tracking, and integrations run reliably.

What You'll Do

• Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) to ensure robust data signals in a cookieless environment.
• Act as the global technical owner for Mobile Measurement Partners (Adjust/AppsFlyer), managing SDK event configurations and deep-linking schemas.
• Debug and audit complex dataLayer pushes and front-end tracking triggers using technical tools like Chrome DevTools and Charles Proxy.
• Collaborate with Mobile Product Engineers to define technical specifications for new app event triggers within the product lifecycle.
• Enforce a unified global tracking taxonomy and naming convention for UTM parameters across international teams.
• Perform regular attribution reconciliation audits between MMP data, ad-platform reporting, and internal Data Warehouses (BigQuery/Snowflake).
• Oversee the technical health and synchronization of dynamic product feeds used for localized DPA campaigns.
• Design and manage technical mapping for SKAdNetwork conversion values to maximize measurement signals under Apple’s privacy frameworks.

Requirements

• 4+ years in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company.
• Hands-on experience with a Mobile Measurement Partner (Adjust, AppsFlyer, or Branch).
• Strong understanding of UTM parameters and attribution logic.
• Proficiency in Google Tag Manager and managing ad platform integrations (Meta, Google, TikTok).
• Process-oriented mindset with the ability to build governance frameworks.

Nice to Have

• Experience with CRM/lifecycle tools (CleverTap, Braze, Iterable).
• Familiarity with CDPs and reverse ETL (Segment, Hightouch).
• Basic SQL for validation and troubleshooting.
• Exposure to invoice/PO systems and marketing cost reconciliation.
• Privacy compliance knowledge (GDPR, iOS ATT, SKAdNetwork).

What We Offer

• Health Insurance and work-from-anywhere stipend.
• Annual wellness & learning credits.
• Annual all-expenses-paid company retreat in a gorgeous destination.
• Flexible remote work environment.
• A diverse and inclusive workplace culture.

If you are interested in this MarTech Manager remote position, please apply through our application link. We look forward to reviewing your application!