Social Media Manager - Remote Opportunity at University of St Andrews

About the Role

The University of St Andrews is seeking to appoint a creative, highly-skilled, and globally minded Social Media Manager to join the newly established and growing Communications, Marketing and Public Affairs team. This is a new, strategic role within the University’s Communications, Marketing and Public Affairs team. The Social Media Manager will lead the development and implementation of the University’s social media strategy, aligning with strategic goals and enhancing the University’s digital presence, reputation, and engagement across international markets.

What You'll Do

• Lead the development and execution of the University’s social media strategy.
• Ensure consistent, creative, and data-informed social media presence across platforms.
• Manage multi-channel strategy and content development for diverse audiences.
• Oversee analytics, governance, advertising tools, and platform-specific compliance.
• Collaborate with colleagues across Communications, Marketing, and Public Affairs.

Requirements

• Proven track record in social media management and multi-channel strategy.
• In-depth understanding of international social media channels, including WeChat and Weibo.
• Experience in content development and execution of organic and paid campaigns.
• Strong analytical skills and ability to optimize engagement through insights.
• Excellent communication skills and a global outlook.

Nice to Have

• Experience in higher education marketing.
• Familiarity with digital storytelling and brand management.
• Knowledge of SEO and digital marketing trends.

What We Offer

• Competitive salary ranging from £60,000 to £80,000 per year.
• Financial contribution to relocation (subject to eligibility).
• Membership of the USS Pension Scheme with generous employer contributions of 14.5%.
• A hybrid working environment with flexible hours.
• 34 Days Annual Leave plus 5 Public Holidays.

This is an exciting opportunity to help define and deliver the University’s digital voice and join a team committed to collaboration, storytelling, reputation, and innovation. You will play a central role in strengthening our visibility and impact across platforms and audiences. If you are looking for a Social Media Manager remote position that allows you to make a significant impact, we encourage you to apply!