Content & Community Specialist - Remote B2B Marketing

About the Role

We are looking for a talented and motivated Content & Community Specialist remote to join our expanding marketing team at Frenus GmbH. This role offers an exciting opportunity to shape and enhance our digital presence through high-quality content creation, research, and community engagement.

What You'll Do

• Identify and analyze high-performing LinkedIn posts from our target customer profiles across key topics such as B2B Marketing, Smart Manufacturing, Next-Gen Vehicles, and PE & M&A.
• Research, structure, and support the publication of 15 bi-weekly newsletter editions across LinkedIn and Beehiiv, ensuring content is engaging, relevant, and visually appealing.
• Draft, edit, and publish summary articles for each newsletter on our Webflow blog, maintaining a clean, concise, and optimized format.
• Stay up-to-date with emerging trends in B2B technology, digitalization, and consulting, distinguishing between noise and valuable insights.
• Assist in creating engaging LinkedIn posts, comments, and community interactions to foster active engagement and brand awareness.
• Support the planning and promotion of online events such as webinars and roundtables, aligning content with our overall marketing calendar.
• Collaborate with team members to continuously improve content strategies, leveraging feedback and data insights to optimize outreach efforts.

Requirements

• Proven experience with LinkedIn as a platform for content dissemination, outreach, or community engagement within a B2B context.
• Proficiency with AI-powered tools such as ChatGPT, Claude, Perplexity, Canva, and Beehiiv, with a clear understanding of their capabilities and limitations.
• Ability to produce high-volume content consistently, managing multiple editions and topics without compromising quality.
• Strong writing skills with a focus on clarity, tone, and audience engagement, particularly for a European B2B audience.
• Fluent in English, both written and spoken, with excellent communication skills.
• Organized, proactive, and able to work independently in a remote environment while maintaining team collaboration.
• Experience in researching industry trends, analyzing social media content, and supporting online event promotion is preferred.

Nice to Have

• Experience in B2B marketing or digitalization sectors.
• Familiarity with community management tools and strategies.
• Background in content strategy development.

What We Offer

• Opportunity to make a tangible impact from day one, directly influencing how Frenus and its community are perceived in the industry.
• Work within a smart, collaborative team environment with flat hierarchies that encourage input and professional growth.
• Access to cutting-edge tools and a culture that emphasizes continuous learning, innovation, and skill development.
• Fully remote work setup aligned with CET time zone, ensuring a balanced work schedule without unusual hours.
• Exposure to diverse industry topics and the chance to develop expertise in B2B marketing, digitalization, and technology sectors.