Brand Manager for Connected Consumer Products - Remote Opportunity

About the Role

We are seeking a Brand Manager for Connected Consumer Products to join our dynamic team. This remote opportunity allows you to define, grow, and manage brands at the intersection of physical products, software, and digital experiences. As a Brand Manager, you will play a critical role in shaping how consumers discover, adopt, use, and stay engaged with our connected product ecosystem.

What You'll Do

• Own and evolve brand positioning for connected consumer products, ensuring clear articulation of both physical product value and digital/app benefits.
• Translate complex connectivity features (Wi-Fi, Bluetooth, cloud, app functionality) into simple, compelling consumer messaging.
• Ensure brand consistency across hardware, packaging, mobile apps, onboarding flows, web, retail, and support touchpoints.
• Lead brand strategy for new product launches, feature releases, and software/app updates.
• Partner closely with Product Management, UX, Engineering, and Digital teams to align roadmap messaging with consumer value.
• Develop launch toolkits including positioning, messaging frameworks, naming, claims, and retail/digital assets.
• Support brand storytelling across the full connected product lifecycle: awareness & consideration, purchase & installation, app onboarding & activation, ongoing engagement, upgrades, and retention.
• Collaborate with digital and CRM teams to influence in-app messaging, notifications, and feature education.

Requirements

• 5+ years of brand management or marketing experience in consumer goods.
• Direct experience with connected, smart, or IoT-enabled products.
• Proven ability to market hardware + software + app-based experiences.
• Strong understanding of the consumer journey for connected products (setup, onboarding, usage, updates).
• Experience working cross-functionally with product, digital, and technical teams.
• Ability to simplify and communicate technical concepts to consumer audiences.

Nice to Have

• Experience in smart home or home automation products.
• Familiarity with mobile app ecosystems (iOS/Android) and SaaS-like release cycles.
• Data-driven mindset with comfort using dashboards, app metrics, or consumer insights.

What We Offer

• Competitive compensation and benefits.
• Relocation support for candidates moving to the United States.
• Opportunities for professional growth and development.
• Work on innovative products that combine physical design and software.
• Collaborate with teams shaping the future of connected consumer goods.