VP of Marketing - Remote Leadership Role

About the Role

We’re looking for a strategic and data-driven VP of Marketing remote to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline, and play a critical part in accelerating revenue growth. You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.

What You’ll Do

• Drive Growth & Pipeline: Own marketing-sourced pipeline and revenue targets.
• Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing.
• Optimize funnel performance and conversion rates.
• Build a Category-Defining Brand: Shape and elevate FormAssembly’s brand and positioning.
• Oversee content, PR, and thought leadership strategies.
• Ensure consistent, compelling messaging across all channels.
• Lead Product Marketing: Define product positioning and differentiation.
• Partner with Product and Sales on the go-to-market strategy.
• Deliver high-impact sales enablement tools.
• Own Marketing Operations: Build a data-driven marketing engine with clear KPIs.
• Manage marketing tech stack, automation, and analytics.
• Report on performance, ROI, and growth insights.
• Build & Lead a High-Performing Team: Recruit, mentor, and scale a world-class marketing team.
• Foster a culture of accountability, innovation, and collaboration.
• Manage budget and resource allocation.

Requirements

• Proven experience as a VP of Marketing or similar leadership role.
• Strong understanding of marketing strategies, channels, and analytics.
• Experience in B2B SaaS marketing is a plus.
• Exceptional leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Data-driven mindset with a focus on performance metrics.

What We Offer

• Competitive salary ranging from $150,000 to $200,000 per year.
• Fully remote work environment with flexible hours.
• Opportunity to lead a high-impact marketing team.
• Professional development and growth opportunities.
• Comprehensive benefits package including health, dental, and vision insurance.
• Generous paid time off and holiday schedule.