VIP CRM Team Lead - Remote Position

About the Role

Growe is seeking a talented VIP CRM Team Lead - Remote to supervise and guide a team of CRM professionals. In this role, you will ensure high performance and team development while designing and implementing CRM strategies to enhance customer retention, engagement, and satisfaction.

What You'll Do

• Supervise and guide a team of CRM professionals, ensuring high performance and team development.
• Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction.
• Monitor and analyze customer behavior to optimize CRM efforts.
• Develop personalized communication and marketing campaigns for different customer segments.
• Create and maintain customer segmentation models based on behavior, value, and preferences.
• Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies.
• Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.).
• Ensure campaigns are optimized for maximum customer engagement and ROI.
• Monitor key performance metrics of each campaign and adjust strategies accordingly.
• Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings.
• Manage and allocate the CRM team’s budget effectively to maximize campaign impact and resources.

Requirements

• 3+ years of experience in CRM within the iGaming industry.
• Experience managing VIP segments and executing high-value retention strategies.
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
• Deep understanding of sport/casino specifics.
• Experience with different communication channels (email/SMS/push/pop-up).
• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

Nice to Have

• Leadership skills, ability to lead a strong team of CRM Managers.
• Out of the box and creative thinking.
• Problem-solving skills.

What We Offer

• Competitive salary in the range of $80,000 to $100,000 annually.
• Fully remote work environment.
• Opportunity to lead a dynamic team in the iGaming industry.
• Supportive team culture focused on growth and collaboration.
• Professional development opportunities.
• Flexible working hours.
• Health and wellness benefits.
• Access to the latest CRM tools and technologies.