Senior Vice President of Revenue Marketing - Remote Opportunity

About the Role

Finalsite is seeking a Senior Vice President of Revenue Marketing to lead our marketing organization and drive a data-driven pipeline generation engine across the business. This Senior Vice President of Revenue Marketing remote position offers the opportunity to shape the future of marketing in the K-12 education sector, transforming how schools engage with their communities.

What You'll Do

• Build and scale the Marketing Operating System, establishing a single source of truth across Marketing, BDR, and Sales.
• Define and enforce lead lifecycle stages (MQL → SQL → Closed Won) to ensure effective pipeline management.
• Implement multi-touch attribution and pipeline source tracking to enhance data integrity across Salesforce and the marketing tech stack.
• Drive scalable pipeline generation by executing a multi-channel demand generation engine.
• Lead product marketing initiatives to improve conversion and go-to-market effectiveness.
• Oversee brand, content, and communications strategy aligned with revenue outcomes.
• Develop customer marketing programs to drive cross-sell and upsell opportunities.
• Measure success metrics, including marketing contribution to pipeline and funnel conversion rates.

Requirements

• 10–15+ years of experience in B2B SaaS marketing.
• Proven leadership in Marketing Operations, Demand Generation, or Revenue Operations.
• Experience building end-to-end marketing measurement and attribution systems.
• Demonstrated success in driving pipeline generation in a growth-stage or PE-backed company.
• Deep expertise in funnel design, conversion optimization, and marketing analytics.

Nice to Have

• Experience with Salesforce and modern marketing tech stacks.
• Strong operator mindset focused on building systems and processes.
• Ability to lead across all marketing disciplines while prioritizing revenue outcomes.

What We Offer

• 100% remote work opportunity within the United States.
• Competitive salary range of $180,000 - $220,000 annually.
• Comprehensive benefits package including health insurance and retirement plans.
• Opportunity to make a significant impact in a growing company.
• Supportive and inclusive work environment.