Digital Marketing Specialist - Remote Opportunity

About the Role

We are seeking a talented Digital Marketing Specialist to join our dynamic team remotely. As a Digital Marketing Specialist, you will play a crucial role in enhancing our brand visibility, increasing website traffic, and driving customer acquisition. This is an exciting opportunity to work with a forward-thinking company that values creativity and innovation.

What You'll Do

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive customer acquisition.
• Plan, implement, and optimize search engine optimization (SEO) strategies to improve organic rankings and drive targeted traffic to the website.
• Manage and optimize search engine marketing (SEM) campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Utilize web analytics tools to monitor website performance, track key metrics, and generate reports on campaign performance.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices and provide recommendations for continuous improvement.

Requirements

• 1 to 5 years of experience in digital marketing.
• Proficient in using Google tools such as GA-4 analytics, Google Ads, and Search Console.
• Knowledge of On-page & Off-page SEO, keyword research, content optimization, and backlink generation.
• Familiarity with technical SEO and the ability to perform site audits.
• Experience in creating and managing campaigns on Google Ads and Facebook Ad Manager.

Nice to Have

• Experience in creating Social Media Calendars and preparing insightful reports.
• Capable of planning and implementing effective brand strategies for clients.

What We Offer

• Competitive salary ranging from ₹25,000 to ₹45,000 per month.
• Health insurance and Provident Fund benefits.
• Relocation support for candidates willing to move to Durgapur, West Bengal.
• Flexible work shifts including morning, rotational, and day shifts.
• A collaborative and innovative work environment.