Marketing Analytics and Growth Strategy Lead - Remote

About the Role

We are seeking a Marketing Analytics and Growth Strategy Lead to join our dynamic team remotely. In this role, you will leverage your extensive experience in marketing analytics to drive growth strategies and optimize performance across various channels. If you are passionate about data-driven decision-making and want to make a significant impact on our marketing efforts, this position is for you!

What You'll Do

• Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
• Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.
• Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
• Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
• Ensure fast insight cycles across experiments, campaigns, and content releases.
• Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.
• Own KPI frameworks for acquisition, lifecycle, and funnel performance.
• Identify gaps, diagnose funnel issues, and recommend actionable improvements.
• Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
• Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.

Requirements

• Bachelor's degree in a related field.
• 8+ years of experience in marketing analytics, growth analytics, revenue operations, or similar roles.
• Strong command of B2B funnel analytics and attribution.
• Advanced skills in spreadsheet modeling and business insights.
• Experience building dashboards and forecasting models.
• Ability to translate data into decisions with speed and clarity.

Nice to Have

• Experience with Salesforce CRM, Pardot, Adobe Analytics, Looker, Snowflake, Tableau, or B2B attribution platforms.
• Strong analytical storytelling skills.
• Hands-on experience with marketing systems.

What We Offer

• Competitive salary ranging from $54 to $60 per hour, estimated to be around $112,320 to $124,800 annually.
• Medical Insurance (Health, Dental & Vision).
• 401(k) plan.
• Paid Time Off.
• H1B/Green Card Sponsorship for qualified employees.
• Opportunities for career advancement.
• Hands-on experience at a global industry leader.