Senior Data Analyst - Marketing Channel Insights

About the Role

We are seeking a Senior Data Analyst to join our Marketing Channel Insights team. This fully remote position allows you to tackle complex marketing data challenges and generate actionable insights that enhance the effectiveness of our owned marketing channels. As a Senior Data Analyst, you will analyze large-scale marketing and customer engagement datasets to identify patterns, trends, and opportunities that inform channel strategy and campaign optimization.

What You'll Do

• Conduct in-depth statistical analysis of owned marketing channel performance, including email, SMS, push notifications, direct mail, and in-app messaging.
• Identify, interpret, and communicate key trends, patterns, and anomalies in marketing performance datasets to inform channel strategy and campaign optimization.
• Translate analytical findings into actionable insights and recommendations that support marketing and customer engagement decisions.
• Evaluate campaign performance using attribution methodologies and marketing measurement frameworks.
• Analyze customer engagement across marketing touchpoints to understand channel contribution and campaign effectiveness.
• Design and implement rigorous experimentation frameworks such as A/B tests and holdout groups to measure the effectiveness of marketing campaigns and channel strategies.
• Analyze experimental results to quantify incremental impact and inform optimization strategies.
• Develop dashboards and interactive visualizations that communicate marketing performance insights to stakeholders.

Requirements

• Advanced proficiency in SQL for complex data querying, manipulation, and optimization across large datasets.
• Expertise in data visualization tools (Tableau, Power BI, Looker) for building dashboards and communicating analytical insights.
• Strong understanding of marketing analytics principles, including campaign measurement, attribution, and customer engagement metrics.
• Knowledge of statistical analysis and experimentation methods, including hypothesis testing and A/B testing.
• Experience with Python or R for advanced analysis, data mining, and feature engineering.
• 5+ years of professional experience in a hands-on data analytics or marketing analytics role.
• Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, or a related quantitative field (or equivalent practical experience).

Nice to Have

• Proven experience designing and delivering complex marketing analytics projects in an agile environment.
• Strong data storytelling and communication skills, with the ability to present complex analytical findings to diverse audiences.

What We Offer

• Competitive salary range of $90,000 - $120,000 per year.
• Fully remote work environment with flexible hours.
• Opportunities for professional growth and development.
• Collaborative team culture with a focus on innovation.
• Access to cutting-edge tools and technologies for data analysis.