Paid Social Media Manager - Remote

About the Role

We are seeking a Paid Social Media Manager remote to join Boulevard, a pioneering client experience platform for appointment-based self-care businesses. This role is crucial in building and scaling a high-performing paid social practice that delivers significant business impact. You will manage strategy and performance across key channels like Meta and Instagram, while also exploring new opportunities on platforms such as TikTok and Pinterest as they evolve.

What You'll Do

• Directly manage paid social campaigns across Meta and Instagram, ensuring accountability for CPA and ROAS.
• Allocate and optimize budgets to maximize efficiency and revenue impact.
• Execute ongoing creative, audience, and bidding optimizations to improve performance.
• Design and run structured experiments across creative formats, audiences, and messaging.
• Monitor performance daily, identifying risks and opportunities tied to spend efficiency and outcomes.
• Build and maintain dashboards and reports that clearly communicate performance, insights, and recommendations.
• Collaborate with Marketing Operations and Analytics to ensure accurate tracking and attribution.
• Work closely with Content, Brand, Product Marketing, SDRs, Finance, and Growth partners to align investment with business and marketing priorities.

Requirements

• 6+ years of hands-on paid social experience with clear accountability for CPA and ROAS.
• Deep expertise in Meta and Instagram Ads, including campaign structure, targeting, creative testing, bidding, and optimization.
• Proven experience managing large-scale, seven-figure budgets with a strong focus on efficiency and performance.
• Strong creative-performance instincts and experience with ad types, with the ability to translate insights into effective ad testing frameworks.
• Highly analytical, capable of diagnosing performance issues and identifying opportunities to improve efficiency and scale.
• Experience building and maintaining dashboards, reporting, and performance narratives.
• Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement.

Nice to Have

• Experience working at a media agency, executing social campaigns.
• Experience in B2B SaaS, vertical SaaS, or multi-location business models.
• Exposure to incrementality testing, attribution modeling, or advanced experimentation frameworks.
• Experience with additional platforms such as TikTok, Pinterest, or other emerging paid social channels.
• Experience evaluating and implementing new creative and AI tools, and ad tech.

What We Offer

• Competitive base salary range of $86,500 - $118,000 per year.
• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work environment with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity opportunities to grow with Boulevard.
• Access to the Boulevard Bucks Learning and Development program.

At Boulevard, we believe in equal opportunity for all and celebrate diverse backgrounds. Join us in making a meaningful impact in the self-care industry!