Head of Marketing - Global Expansion Focus

About the Role

Showpo is seeking a Head of Marketing remote to lead our next phase of global growth, particularly focusing on expanding our presence in the US market. This is an incredible opportunity to join a dynamic and exciting fashion brand where you can have a direct impact on our global growth!

What You'll Do

• Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets.
• Lead brand positioning to ensure consistency, relevance, and differentiation across regions.
• Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value.
• Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic.
• Drive brand awareness and customer acquisition in international markets, particularly the US.
• Identify opportunities within immature or emerging markets, building strategies to accelerate growth.
• Build, lead, and develop a high-performing, scalable marketing team.
• Foster a culture of accountability, creativity, and performance.
• Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes.
• Ensure seamless execution of campaigns from concept through to delivery and performance analysis.

Requirements

• Currently operating in a Head of Marketing (or equivalent senior leadership) role.
• Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories.
• Strong experience in US market marketing and/or scaling brands internationally.
• Deep understanding of social-first marketing and engaging modern, digital-native audiences.
• Demonstrated success in building and leading high-performing teams.
• An inspirational and highly collaborative leader!

Nice to Have

• Experience with data-driven marketing strategies.
• Familiarity with e-commerce platforms.
• Knowledge of SEO and digital marketing tools.

What We Offer

• 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
• 24/7 GP access through our Updoc employee healthcare benefit.
• Paid parental leave.
• Financial advice and discounts through our Commbank Workplace Banking Program.
• Fun team activities including Games Night and Parties.
• Wellness programs including Showpo Coffee Club and Showpo Wellness Club.
• Commitment to diversity and inclusion in the workplace.

This is a rare and exceptional opportunity to join the Showpo team in a leadership role. Click apply to find out more!