Performance Marketing Analyst - Remote Position

About the Role

Join our team as a Performance Marketing Analyst remote at Headlight, a growth marketing agency dedicated to scaling consumer products through performance advertising, creative, and analytics services. As a fully remote company, we pride ourselves on our low ego, no BS culture, and we are looking for driven individuals to help us build a category-leading company that pushes the boundaries of digital advertising.

What You'll Do

• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase.
• Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, and YouTube.
• Conduct keyword research, audience segmentation, and constant experimentation to drive performance improvements.
• Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals.
• Collaborate and communicate directly with the client’s team, taking performance reports, implementing insights, and discussing next steps.
• Draw insights from creative testing and collaborate with creative teams to inform and guide exceptional campaign assets.
• Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.

Requirements

• 2-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.
• A passion for digital marketing and a desire to learn and improve as a generalist marketer.
• Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics.
• Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions.
• Good organizational skills, with the ability to manage multiple projects and deadlines.
• Strong communication skills in English, both written and verbal.

Nice to Have

• Experience working in Google + Meta Ads.
• Experience working in an agency environment or managing multiple clients simultaneously.
• Working knowledge of statistics.
• Experience working in App Marketing.
• Experience operating and working with annual budgets of $5M+.

What We Offer

• Competitive salary.
• Fully remote work environment.
• 401(k) plan.
• Unlimited PTO.
• Pays 100% Health, Vision & Dental Insurance for US Employees.
• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees.
• Opportunities to travel.
• Flexible work hours based on a traditional schedule.
• Work with a team of marketing enthusiasts striving to find the cutting edge of our trade.