Conversion Specialist - Remote Role at Favoured

About the Role

We're hiring a Conversion Specialist to join our team at Favoured, a leading digital marketing agency. This is a remote role where you'll have the opportunity to drive measurable results for our clients through data-driven strategies. As a Conversion Specialist, you'll blend strategic thinking with practical execution to optimize our clients' digital ecosystems.

What You'll Do

• Develop and implement conversion strategies across app and ecommerce products, identifying opportunities to increase revenue.
• Monitor performance metrics, report on results, and continuously optimize strategies for better outcomes.
• Provide hands-on technical support, guiding clients through setting up tracking events and configuring platforms.
• Analyze user behavior using various analytics tools to identify gaps and opportunities for improvement.
• Collaborate with media buying teams to ensure alignment between acquisition strategies and mid-funnel optimization.
• Write and design campaigns, including emails and push notifications, that effectively engage customers.
• Innovate and test new approaches to conversion optimization, challenging the status quo.
• Present strategies and performance reports to clients, acting as their trusted advisor.

Requirements

• Proven experience in conversion rate optimization for app and ecommerce products.
• Strong technical expertise with marketing and analytics platforms.
• Ability to guide clients through technical implementation and provide ongoing support.
• Demonstrated ability to write effective customer communications that drive action.
• A proactive mindset with a focus on identifying and solving problems.
• Comfort using AI tools to enhance efficiency and creative output.
• Strong collaboration skills to work cross-functionally with teams.
• Deep analytical skills to identify patterns in user behavior and translate them into actionable insights.

Nice to Have

• Experience with platforms like Klaviyo, Dotdigital, Customer.io, Google Analytics, HubSpot, and Mixpanel.
• Confidence in presenting to clients and training them on platform capabilities.

What We Offer

• Fully remote work environment, allowing you to work from anywhere.
• Opportunity to work with ambitious clients and tackle varied challenges.
• Employee Ownership Trust (EOT) structure, giving you a stake in the company's success.
• 32 days of holiday for proper work-life balance.
• Autonomy to shape our approach to conversion optimization.