Head of B2B Growth Marketing & ABM - Remote Opportunity

About the Role

Join Frends as the Head of B2B Growth Marketing & ABM and help innovate our B2B growth engine. This remote role offers you the chance to shape our go-to-market strategy in a rapidly growing company. At Frends, we are building the future of enterprise integrations and automation, and we need a visionary leader to take our marketing efforts to the next level.

What You'll Do

• Design and scale Account-Based Marketing (ABM) strategies across various industries and Ideal Customer Profile (ICP) tiers.
• Transform existing marketing efforts into a repeatable, high-performing system that drives pipeline growth and sales alignment.
• Own the paid marketing strategy on platforms like LinkedIn and Google, focusing on pipeline, Customer Acquisition Cost (CAC), and conversion rates.
• Enhance our website into a high-performing growth asset by optimizing messaging, user journeys, and conversion rate optimization (CRO).
• Build intent-driven workflows in collaboration with RevOps to empower sales teams with actionable insights.
• Provide performance reporting that goes beyond attribution, focusing on understanding how we influence the buyer's journey.

Requirements

• 7+ years of proven experience in B2B SaaS growth, demand generation, or ABM roles.
• Experience selling to technical audiences, including CIOs, CTOs, and Architects.
• Demonstrated ability to drive pipeline growth, not just leads.
• Strong ABM experience with a focus on sales alignment.
• Hands-on experience with paid marketing, CRO, and funnel optimization.
• Familiarity with HubSpot or similar marketing stacks.
• Data-driven mindset with a pragmatic approach to problem-solving.

Nice to Have

• Experience in iPaaS, APIs, or automation.
• Familiarity with A/B testing and experimentation at scale.
• Experience using AI in marketing workflows.

What We Offer

• Competitive salary between €78,000 - €90,000 annually.
• Comprehensive relocation packages to help you settle into your new role.
• Flexible working environment with a high-trust, low-hierarchy culture.
• Opportunity to work closely with experienced leadership and a collaborative team.
• Real ownership and impact on the company's growth trajectory.

If you are interested in joining Frends and making a significant impact on our B2B growth marketing efforts, apply now for this exciting opportunity to lead our marketing initiatives in a remote capacity.