Customer Lifecycle Marketing Manager - Remote

About the Role

We are seeking a Customer Lifecycle Marketing Manager to join our team remotely. In this role, you will own the strategy and execution of scalable, data-driven lifecycle campaigns that drive product adoption, engagement, and retention across the customer journey. As a Customer Lifecycle Marketing Manager, you will connect the right customers to the right education, feature experiences, and programs at the right time through segmentation, automation, and behavioral triggers.

What You'll Do

• Design and optimize multi-stage customer journeys spanning onboarding, activation, feature adoption, value expansion, and renewal readiness.
• Translate customer lifecycle stages into structured communication frameworks aligned to adoption milestones and retention goals.
• Build and manage dynamic audience segmentation using behavioral, product usage, and CRM data.
• Develop and maintain automated workflows within Marketo and Pendo to deliver personalized, triggered communications.
• Collaborate with the Customer Programs & Adoption Manager to scale adoption playbooks through automation and triggered journeys.
• Define and monitor lifecycle KPIs including engagement rates, feature activation, license utilization, and renewal health indicators.
• Conduct A/B testing and iterative experimentation to improve performance across lifecycle touchpoints.
• Partner with Customer Success and Account Management to align lifecycle communications with account health and renewal strategy.

Requirements

• 3–6 years of experience in lifecycle marketing, customer marketing, or B2B SaaS marketing.
• Proven experience building and optimizing automated campaigns in a marketing automation platform (Marketo preferred).
• Strong understanding of customer journey mapping, behavioral segmentation, and product-led growth principles.
• Analytical mindset with experience using data to drive campaign optimization.
• Ability to translate complex product functionality into clear, action-oriented messaging.
• Strong cross-functional collaboration and project management skills.

Nice to Have

• Experience with Salesforce and Power BI.
• Familiarity with webinar campaign integration using Zoom.
• Knowledge of customer engagement tools and strategies.

What We Offer

• Fully remote-first work with flexible work arrangements.
• Comprehensive Health and Wellness Benefits including retirement savings programs.
• New Hire Equipment Allowance and monthly Flex Allowance to support your success.
• Endless opportunity for career growth and internal mobility.
• Employee-driven DE&I programs.

Join us as a Customer Lifecycle Marketing Manager and help us empower learners to enrich their lives, workplaces, and communities. This is a fantastic opportunity to make a significant impact in a remote-first environment.