Director/​Senior Director of B2B Marketing - Remote

About the Role

HealthTap is seeking a seasoned Director/Senior Director of B2B Marketing to lead our marketing efforts in a fully remote capacity. As the Director of B2B Marketing, you will be responsible for building and scaling HealthTap’s B2B marketing engine. This hands-on leadership role involves defining our segment-specific value propositions, driving account-based marketing (ABM), and collaborating closely with Sales, Product, and Customer Success to support significant revenue growth and profitability. Join us at a pivotal moment of hyper-growth as we expand into new enterprise segments.

What You'll Do

• Own the B2B marketing strategy across targeted segments, utilizing a mix of digital, content, and events marketing to drive the pipeline.
• Define the MarTech stack requirements and oversee its implementation and optimization.
• Build and scale ABM programs that generate high-quality, sales-ready pipeline.
• Clarify and iterate value propositions by segment, buyer persona, and use case.
• Develop core B2B assets: one-pagers, case studies, decks, website pages, and sales enablement materials.
• Partner closely with Sales to support deals from prospecting through to close.
• Align marketing efforts with revenue goals, focusing on pipeline quality, conversion, and efficiency.
• Establish clear metrics (MQLs, SQLs, pipeline contribution, CAC, ROI) and continuously optimize.
• Build processes and, over time, a small team as the function scales.

Requirements

• 8–12+ years of B2B marketing experience, preferably in healthcare, health tech, or SaaS.
• Deep expertise in modern marketing technology (MarTech) platforms such as Salesforce, HubSpot, or similar CRM/MAP tools.
• Proven success in building ABM and segment-based marketing programs, demonstrated by specific results in revenue and pipeline generated.
• Strong experience supporting enterprise and mid-market sales cycles.
• Ability to translate complex healthcare offerings into clear, compelling messaging.
• Highly analytical and comfortable with funnel metrics, attribution, and ROI; experience in financial modeling of marketing spend is a plus.
• Strong cross-functional partner who thrives in fast-moving environments.
• Willingness to be hands-on; this is not a purely managerial role.

What We Offer

• Base Salary: $150,000 - $180,000 annually, depending on work location and job-related knowledge, skills, and experience.
• Performance bonus of up to 15% of base salary based on achievement of personal and company-level performance metrics.
• Health Insurance: United Healthcare (Nationally) or Kaiser (CA & CO Only).
• Dental & Vision: Cigna, with monthly employee premiums 100% paid by HealthTap; dependent premiums 75% paid by HealthTap.
• Flexible Spending Accounts (FSA & Dependent Care Assistance Program - DCAP).
• 401k accounts.
• Unlimited paid time off and eleven paid annual holidays.
• Fully remote work and flexible work practices.
• Free HealthTap subscription 100% covered for you and any dependents, with only $1 visit copays for virtual primary and urgent care visits.
• Short- and long-term disability insurance and life insurance.
• Gym membership reimbursement up to $99/month.