Content Marketing Manager - Remote Position

About the Role

We are seeking a strategic and execution-oriented Content Marketing Manager remote to lead the development of high-impact content across the full customer journey—from awareness through conversion and retention. This role will sit at the intersection of content marketing and product marketing, owning the messaging and storytelling that communicates Archer Review’s value to prospective nursing and medical students. You will be responsible for scaling our content engine while also supporting website, lifecycle, and product-related content that drives clarity, engagement, and growth.

What You'll Do

• Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals.
• Build and manage an editorial calendar across blog, email, SMS, and web content.
• Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis.
• Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.).
• Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students.
• Help refine website copy, including landing pages, product pages, and conversion flows.
• Translate product features and updates into clear, benefit-driven messaging that resonates with students.
• Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation).
• Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.).
• Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance.
• Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits.
• Create and optimize content to drive organic traffic, rankings, and conversions.
• Continuously improve content performance through data-driven insights.
• Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels.
• Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact).
• Run experiments (A/B testing, messaging variations, content formats) to improve outcomes.

Requirements

• 4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing.
• Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle).
• Strong ability to translate product features into clear, compelling value propositions.
• Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle).
• Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools.

Nice to Have

• Experience in ed-tech, healthcare, or test prep.
• Background in product marketing or conversion-focused copywriting.
• Experience with lifecycle marketing platforms (e.g., HubSpot, Brevo, etc.).

What We Offer

• Comprehensive medical, dental and vision insurance for employees and their families.
• Flexible & encouraged PTO.
• Company HSA contribution of $90/month for eligible plans.
• Company-paid life insurance and disability coverage.
• 401(k) with company match (100% match on first 3%, 50% match on the next 2%).