VP of Marketing - Remote Leadership Role in FinTech
About the Role
Prosper is seeking a dynamic and analytically-driven VP of Marketing to join our mission of advancing financial well-being. This remote VP of Marketing role is crucial as you will oversee the entire marketing ecosystem, from performance-based acquisition strategies to the launch of innovative borrowing and investing products. As a key member of our executive leadership team, you will mentor a talented group of 21 professionals while focusing on ROI and market-leading brand positioning.
What You'll Do
- Drive scalable growth by owning top-of-funnel metrics and developing multi-year marketing plans for our retail investor, personal loan, and credit card portfolios.
- Accelerate the development of enhanced machine learning targeting models and conduct aggressive customer research.
- Define our competitive edge through deep market research and competitor analysis, ensuring our unique marketplace advantages are leveraged.
- Influence the product roadmap by providing market intelligence and customer insights to ensure our offerings are positioned to win from day one.
- Mentor and empower a 21-person team to foster a data-first execution engine that thrives on a mission-driven, high-performance culture.
Requirements
- 15+ years of marketing experience, particularly in the personal loan and financial services landscape.
- A proven track record of driving ROI-positive acquisition across multiple channels.
- Strong analytical skills with the ability to pivot strategies based on performance data.
- High-level communication skills with experience presenting to executives and boards.
- A firm grasp of compliance and regulatory standards in financial markets.
- A degree in Business, Marketing, or a related field; a Master’s degree is preferred.
Nice to Have
- Experience in leading marketing teams in a FinTech environment.
- Familiarity with advanced digital marketing tools and analytics platforms.
- Proven ability to develop and execute successful PR strategies.
What We Offer
- A competitive salary range of $268,000 - $362,000 annually, plus bonuses and generous benefits.
- Flexible working arrangements, whether from our San Francisco headquarters or remotely in the US.
- A 401(k) plan with a 5% company match to help you build long-term financial security.
- Comprehensive health coverage, flexible time off, and paid parental leave.
- Access to professional development resources, including Udemy courses and childcare assistance.
Join us as a remote VP of Marketing and play a pivotal role in shaping the future of financial well-being for millions. Apply now!
This remote VP of Marketing role at Prosper offers a unique opportunity to lead innovative marketing strategies in the FinTech sector, with a competitive salary and comprehensive benefits.
Generating success profile...
Analyzing job requirements and market data
Loading market overview...
Analyzing market trends and skill demands
Industry News
Loading latest industry news...
Finding relevant articles from the last 6 months