Social Media Manager - B2B Focus (Remote)

About the Role

We're looking for a Social Media Manager to join our dynamic team at Lehmanns Media. In this remote position, you'll play a crucial role in shaping our digital presence and delivering expert content to the right audiences. As a Social Media Manager, you will develop and implement strategies that enhance our brand perception in the B2B sector while ensuring data-driven optimization for sustainable success.

What You'll Do

• Take full responsibility for all social media channels, including building, managing, and continuously improving our social media activities.
• Develop and implement a comprehensive social media strategy focused on effectively reaching our target audiences.
• Plan, create, and publish audience-specific content in various formats, including text, images, and videos.
• Manage and enhance our social media channels such as LinkedIn, XING, and Instagram, particularly targeting students.
• Analyze key performance indicators (KPIs) and derive data-driven actions to optimize social media performance.
• Collaborate closely with Thalia's social media colleagues and teams from marketing, sales, and editorial.
• Engage in community management by fostering active dialogue with our community and strengthening relationships with our target audience.
• Continuously monitor current trends and competitors in social media and professional information, generating new insights from your findings.

Requirements

• A completed degree in Marketing, Communication, Media, or a comparable qualification that provides a solid foundation.
• Several years of experience in social media management, ideally in a B2B or professional information context, with a keen sense for relevant topics.
• Experience in addressing diverse target groups in both B2B and B2C sectors, along with a good understanding of impactful content.
• A strong sense for audience-appropriate content and compelling advertising texts that capture attention and remain memorable.
• Proficiency in common social media and analytics tools, with an eye for data-driven optimization.
• Skills in Canva are a plus.
• Experience in image and video editing or a willingness to develop in this area.
• Creativity, initiative, and a structured working style, combined with excellent German and English language skills, both written and spoken.

Nice to Have

• Experience with emerging social media trends and tools.
• Knowledge of SEO best practices.
• Familiarity with digital marketing strategies.

What We Offer

• Alongside classic benefits such as a company bike, public transport discounts, and employee discounts, we offer:
• Creative freedom: Realize your ideas and actively shape the future of Thalia.
• Personal growth: Benefit from various training opportunities and individual career paths.
• Agile work and a modern corporate culture: Work flexibly and independently in an open, dynamic environment.
• Team spirit: Experience collaboration and mutual support at all levels.
• Diversity and openness: We value different perspectives and promote diversity.
• Change drivers: As part of #TeamThalia, help us transform our company.