Senior Performance Marketing Manager - Remote

About the Role

We are looking for a Senior Performance Marketing Manager to join Tide and drive growth in our UK market. This remote role offers an exciting opportunity to lead marketing initiatives for our core Business Current Account and high-growth verticals like Wealth Services and Insurance. As a key player in our marketing team, you will collaborate with various stakeholders to achieve our core KPIs.

What You'll Do

• Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to execute the UK acquisition roadmap.
• Lead performance marketing activities for Wealth Services, Insurance, and Admin Services, integrating these products into our broader growth strategy.
• Own performance analysis and reporting, using data to optimize campaigns and define actionable next steps.
• Support the planning process by building data-driven forecasts that help the business understand performance trends.
• Manage day-to-day operational tasks, ensuring compliance with regulatory requirements and market changes.
• Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams, communicating objectives and securing buy-in for new projects.
• Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

Requirements

• 5+ years of hands-on experience in performance marketing.
• Deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels.
• Proven experience using tools like Google Ads, Appsflyer, Impact Radius, and Salesforce Marketing Cloud.
• Strong analytical skills with experience using BI tools (e.g., Looker) to extract insights and build performance forecasts.
• Excellent communication skills to align different teams toward common goals.
• Ability to execute quickly with limited guidance and manage small working groups independently.
• Focus on member needs to translate them into effective marketing messaging.

Nice to Have

• Experience in the FinTech industry.
• Familiarity with Figma for design collaboration.
• Knowledge of regulatory compliance in marketing communications.

What We Offer

• Flexible working options with the ability to work remotely from home or anywhere in your home country.
• Share options and a professional development budget.
• Group Life and Vitality Health Insurance with a focus on wellbeing.
• 25 days of holiday with the option to buy extra days.
• 3 days for learning and development or volunteering time off per year.
• Fully covered Multisports card and snacks in the office.
• Enhanced family-friendly leave and sabbatical leave.