Senior Performance Marketer - iOS App User Acquisition

About the Role

We are seeking a Senior Performance Marketer to join our team remotely, focusing on iOS app user acquisition. In this role, you will lead our paid acquisition efforts for our innovative AI-native product, Gakku. As a Senior Performance Marketer, you will be responsible for driving user growth, optimizing return on investment (ROI), and enhancing campaign performance across various paid channels.

What You’ll Do

• Own and execute the paid acquisition strategy for Gakku, ensuring alignment with overall business goals.
• Manage and optimize campaigns across Meta (Facebook/Instagram) and Google Ads to maximize user acquisition.
• Drive user growth through data-driven testing and iteration, focusing on creative, targeting, bidding, and funnel optimization.
• Analyze campaign performance metrics such as Cost Per Install (CPI), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV) to continuously improve results.
• Collaborate with product and creative teams to develop high-performing ad creatives that resonate with our target audience.
• Identify new growth opportunities, channels, and scalable acquisition strategies to enhance our marketing efforts.
• Monitor industry trends and competitor activities to inform and refine our marketing strategy.

Requirements

• 2-4+ years of hands-on experience in performance marketing and paid acquisition.
• Proven experience with iOS app user acquisition campaigns, demonstrating a track record of success.
• Strong expertise in managing campaigns on Meta Ads and Google Ads.
• A data-driven mindset with strong analytical and optimization skills.
• Ability to work independently in a fast-paced, remote environment.

Nice to Have

• Experience in consumer-facing products, particularly mobile games, short-form content, or entertainment apps.
• Familiarity with creative testing frameworks and user-generated content (UGC) style ads.
• Proficiency in Chinese (Mandarin) is a plus.

What We Offer

• Work directly with the CEO, gaining high ownership from day one.
• Be part of building an AI-native global product (Gakku) with significant impact.
• High-impact role with opportunities to scale both budget and responsibility.
• Join a remote-first, fast-moving, and entrepreneurial team.