Senior Paid Search and YouTube Manager - Remote

About the Role

We’re excited to announce an opening for a Senior Paid Search and YouTube Manager to join our team remotely! In this role, you will own and scale our non-brand Search, YouTube, PMax, and Shopping programs, driving incremental DTC new customer acquisition at efficient CPIA. If you thrive with full channel ownership and think in systems, not just campaigns, this position is perfect for you!

What You'll Do

• Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA.
• Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers.
• Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you.
• Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions.
• Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels.
• Lead and develop a direct report, elevating the team’s output — not just your own.
• Deliver regular performance reporting that gives leadership clear, actionable visibility into what’s working and why.

Requirements

• 5+ years of hands-on Google Ads experience — Search, YouTube, PMax, and Shopping — specifically in DTC or ecommerce environments.
• Experience in scaling non-brand acquisition and YouTube campaigns with larger budgets annually.
• Proven expertise in building and scaling YouTube acquisition funnels that drive real incremental volume.
• Strong working knowledge of GA4, Google Ads Editor, and attribution tools (Northbeam, Triple Whale, Rockerbox, or similar).
• Experience managing or mentoring at least one direct report.
• Track record of identifying performance drivers and translating them into clear, fast growth decisions.

Nice to Have

• Experience with advanced Google Ads features and tools.
• Familiarity with A/B testing methodologies.
• Knowledge of digital marketing trends and best practices.

What We Offer

• Competitive base salary range of $130,000-$150,000 depending on experience.
• Equity packages that align with our growth.
• Comprehensive benefits designed to support your well-being and work-life balance.
• Generous PTO and free Grüns subscriptions.
• A fully remote, high-trust work environment with quarterly off-sites.