Senior Paid Acquisition Manager - Remote Opportunity

About the Role

We are looking for a Senior Paid Acquisition Manager to join our team at LawnStarter. This remote position is a unique opportunity to lead the charge in acquiring service professionals across the United States. As a key player in our growth team, you will be responsible for building and executing paid acquisition strategies that will help us meet the increasing demand for our services.

What You'll Do

• Develop and implement paid acquisition campaigns across various channels including Google Ads, Meta, TikTok, and job marketplaces.
• Own the conversion rate optimization (CRO) process from ad click to completed signup, ensuring a seamless experience for service professionals.
• Create compelling ad copy and creative concepts that resonate with service professionals, focusing on their motivations such as earnings potential and job flexibility.
• Analyze market-level data to allocate budgets effectively and identify supply gaps.
• Collaborate with cross-functional teams to enhance the onboarding process for new service professionals.
• Build and maintain reporting dashboards that track key performance indicators such as cost per activated Pro and time to first service.
• Forecast supply needs and model acquisition scenarios to optimize budget allocation.

Requirements

• Proven experience managing six- or seven-figure monthly budgets in paid acquisition campaigns.
• Strong background in paid social and interrupt marketing, with a focus on driving real business outcomes.
• Hands-on experience with conversion rate optimization and landing page testing.
• Experience in acquiring supply for two-sided marketplaces is a plus.
• Data-driven mindset with the ability to mine data to inform top-of-funnel strategies.
• Ability to thrive in ambiguity and build strategies from the ground up.
• Familiarity with AI tools for creative generation and data analysis.

Nice to Have

• Experience in the service industry or gig economy.
• Knowledge of advanced data analytics and performance tracking tools.

What We Offer

• Competitive base salary ranging from $150,000 to $180,000.
• Comprehensive healthcare benefits including medical, dental, and vision.
• Fully remote work environment, allowing you to work from anywhere in the United States.
• 401(k) plan to help you save for retirement.
• Unlimited PTO to promote work-life balance and focus on outcomes.

This is an exciting opportunity for a Senior Paid Acquisition Manager to make a significant impact in a growing company. If you have a passion for marketing and a desire to drive results, we encourage you to apply for this remote position.