Senior Marketing Manager - E-commerce (Remote)

About the Role

We are seeking a Senior Marketing Manager - E-commerce (Remote) to join our dynamic team. This role offers the opportunity to manage and execute marketing strategies that drive revenue growth for our premium security camera products. As a Senior Marketing Manager, you will be responsible for overseeing our marketing efforts, ensuring that our strategies translate into measurable growth.

What You'll Do

• Manage paid acquisition campaigns with a focus on Google Ads and Meta Ads, overseeing a 5-figure monthly ad spend.
• Build and optimize email marketing flows in Klaviyo, including welcome, abandoned cart, and post-purchase sequences.
• Analyze attribution and analytics data to inform budget decisions and marketing strategies.
• Collaborate with the design team to implement conversion rate optimization (CRO) strategies and conduct A/B testing.
• Coordinate post-purchase revenue strategies, including upsells and referral programs.
• Maintain the affiliate program, ensuring commission tiers are effective and tracking affiliate-driven revenue.
• Deliver weekly marketing reports detailing revenue, conversion rates, and campaign performance.
• Work closely with the Community Manager and other team members to achieve marketing KPIs.

Requirements

• Proven experience managing Google Ads and Meta Ads for DTC/e-commerce with a combined spend of $30K+/month.
• Hands-on experience building Klaviyo flows, not just directing others.
• Experience with physical products priced at $200+ AOV.
• Strong analytical skills with the ability to communicate specific recommendations based on data.
• Ability to execute marketing strategies rather than just strategizing.

Nice to Have

• Experience with high-ticket items and understanding the unique challenges of selling to skeptical consumers.
• Familiarity with Hotjar for user behavior analysis.
• Strong communication skills and a collaborative mindset.

What We Offer

• Competitive salary of $3,000–5,000/month with performance bonuses.
• Clear growth path to Head of Growth & Marketing with potential earnings of $6,000–8,000+/month.
• Fully remote work with a flexible schedule and direct access to the CEO.
• Weekly strategy calls to align on goals and initiatives.
• Access to full ad budgets and a supportive team ready to assist you.