Senior Director of Paid Media - Remote Opportunity

About the Role

We are seeking a Senior Director of Paid Media to join our team at Fleet Feet. This remote opportunity allows you to lead and define our paid media strategy across the full customer funnel. If you are passionate about driving customer acquisition and demand generation through innovative digital advertising, we want to hear from you!

What You'll Do

• Serve as the senior subject matter expert for digital advertising, advising internal teams and vendor partners on best-in-class strategies, platforms, and measurement approaches.
• Own and evolve Fleet Feet’s full-funnel paid media strategy across search, social, programmatic, display, connected TV (CTV), and online video (OLV) with accountability for acquiring new, high-propensity customers and driving incremental demand.
• Plan, pitch, execute, and optimize multi-channel paid media campaigns supporting e-commerce growth, vendor co-op programs, local marketing initiatives, and test-and-learn pilots.
• Lead geo-targeted media strategies that support national brand building while driving local relevance, store traffic, and e-commerce conversion.
• Develop and scale awareness-driving media programs that increase brand visibility, familiarity, and consideration with a clear path to conversion.
• Partner with analytics and CRM teams to connect upper-funnel media exposure to downstream outcomes such as site engagement, conversion, and customer lifetime value.
• Ensure paid media strategies balance reach, frequency, efficiency, and quality of acquisition, ensuring acquisition efforts drive long-term value.
• Act as the primary day-to-day point of contact for agencies and key media partners, ensuring clear communication, accountability, and strong performance.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 10+ years of progressive experience in digital advertising, performance marketing, or paid media, demonstrating significant leadership growth, strategic impact, and the ability to drive transformative marketing solutions.
• Proven experience leading full-funnel paid media strategies for an e-commerce and/or omnichannel retail brand.
• Deep expertise across Search, Paid Social, Programmatic, Display, and Video advertising ecosystems, including measurement and optimization methodologies.
• Strong analytical skills with the ability to interpret complex data and translate insights into clear recommendations and actions.

Nice to Have

• Advertising agency experience or equivalent professional experience strongly valued.
• Franchisor, multi-location, and/or retail experience preferred.

What We Offer

• Annual Bonus Eligibility: Eligible for performance-based annual incentive compensation tied to company results.
• Relocation Support: Relocation assistance available for candidates who require a move to the area.
• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more.
• 401(k) with 4% Company Match: Available to employees aged 21+ at company-owned stores.
• Professional Development: Grow your career through mentorship opportunities, employee resource groups, and ongoing learning sessions designed to help you reach your full potential.