Media Team Lead - Remote Paid Media Campaigns

About the Role

We are seeking a Media Team Lead - Remote Paid Media Campaigns to join our fast-growing boutique advertising agency. In this role, you will be responsible for trafficking, launching, and maintaining paid media campaigns across various platforms. As a Media Team Lead, you will ensure that campaigns are set up correctly, tagged properly, and tracked accurately to provide reliable performance reporting and optimization decisions based on clean data.

What You'll Do

• Manage campaign trafficking and setup across programmatic DSPs, paid search, and major social platforms.
• Configure campaign settings including flight dates, budgets, pacing, bidding, geo-targeting, audiences, placements, and frequency controls.
• Implement and QA pixel placements, conversion events, and tracking requirements across platforms.
• Build and maintain standardized UTM codes aligned with agency naming conventions.
• Perform pre-launch and post-launch QA to confirm creative renders correctly and links resolve properly.
• Monitor delivery and pacing, escalating risks and recommending operational fixes as necessary.
• Troubleshoot discrepancies between platform and analytics data, documenting resolutions.

Requirements

• 3-5 years of experience in agency-side digital ad operations or paid media execution.
• Hands-on experience with at least one programmatic DSP and Google Ads.
• Strong understanding of pixels, conversion tracking, and tagging workflows.
• Proficiency in using GA4 to validate traffic and conversion tracking.
• Detail-oriented with strong QA instincts and ability to operate in fast-paced environments.

Nice to Have

• Experience with Google Tag Manager and ad server familiarity.
• Basic ability to read and interpret tag scripts for troubleshooting.

What We Offer

• Flexible schedule with options for hybrid or fully remote work.
• Competitive benefits package.
• Opportunity to build a media capability from scratch.
• Collaborative and team-oriented environment.