Senior Brand Strategist - Financial Services

About the Role

We're hiring a Senior Brand Strategist to join our team at Sora Union, a globally distributed professional services company. This Senior Brand Strategist role focuses on the financial services sector, where you'll help shape brand and go-to-market clarity for firms operating in complex, credibility-driven categories such as asset management, wealth, fintech, banking, and insurance. As a Senior Brand Strategist, you'll play a crucial role in translating business model complexities into clear strategic directions that guide messaging, design, and digital experiences.

What You'll Do

• Lead discovery and strategic diagnosis for financial services clients.
• Analyze category dynamics, competitors, market perceptions, and audience expectations.
• Define or refine positioning, narrative, and differentiation for brands.
• Develop messaging architectures that balance sophistication, credibility, and clarity.
• Shape website structure and content logic based on user intent and business priorities.
• Translate strategic insight into actionable guidance for design and digital teams.
• Contribute to client workshops, strategic presentations, and recommendation decks.
• Deliver live presentations regularly to clients and stakeholders.

Requirements

• A minimum of 6+ years of professional design experience.
• Experience in brand strategy, positioning, messaging, or consulting for financial services, fintech, or complex B2B categories.
• Strong ability to work across strategy, narrative, and digital structure.
• Comfortable with ambiguity, but disciplined in turning ambiguity into systems.
• Ability to simplify complex businesses without flattening them.
• Understanding of credibility signals in conservative markets.
• Ability to modernize without damaging trust.
• Skills in connecting positioning to information architecture and website narrative flow.
• Strong presentation and workshop skills.
• B2 level English language proficiency or higher.

Nice to Have

• Experience in diverse and inclusive teams.
• Familiarity with digital marketing tools and analytics.
• Knowledge of user experience (UX) principles.

What We Offer

• Competitive salary ranging from $120,000 to $150,000 per year.
• Fully remote work environment with flexible hours.
• Opportunities for professional development and growth.
• A diverse and inclusive team culture.
• Commitment to providing reasonable accommodations throughout the application process.