Talantix.io
Impact Brands•06.03.26
AI SCORE 8.5

Remote Media Buyer - Google & Microsoft Ads Specialist

$70K–$90K/year
RemoteDigital Marketing
Google Ads•Microsoft Ads•A/B Testing•Keyword Research•Performance Optimization•Digital Marketing

About the Role

We are seeking a talented Remote Media Buyer to join our dynamic team. As a Media Buyer specializing in Google and Microsoft Ads, you will play a crucial role in driving our digital marketing efforts. This position offers the flexibility of working remotely while contributing to impactful advertising campaigns that enhance our brand visibility and drive sales.

What You'll Do

  • Manage and optimize Google Ads and Microsoft Ads campaigns to achieve performance goals.
  • Conduct thorough keyword research and audience segmentation to target the right demographics.
  • Analyze campaign performance data and implement A/B testing strategies to improve ROI.
  • Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our audience.
  • Monitor industry trends and competitor strategies to stay ahead in the digital marketing landscape.
  • Utilize AI tools for performance optimization and reporting.
  • Prepare detailed reports on campaign performance and present findings to stakeholders.
  • Participate in team-building activities and contribute to a positive remote work culture.

Requirements

  • 2-5 years of experience in media buying, specifically with Google Ads and Microsoft Ads.
  • Strong analytical skills and proficiency in campaign management tools.
  • Experience with A/B testing and performance optimization techniques.
  • Excellent communication skills and ability to work collaboratively in a remote environment.
  • Knowledge of digital marketing strategies and trends.

Nice to Have

  • Experience with eCommerce and B2C sales strategies.
  • Familiarity with graphic design tools and visual communication.
  • Certifications in Google Ads or Microsoft Ads.

What We Offer

  • Fully remote work environment with flexible hours.
  • Home office budget for equipment and setup.
  • Health and wellness budget to support your well-being.
  • 25+ working days of holidays plus 2 paid volunteering days annually.
  • Opportunities for personal development and career growth.
  • Recognition and rewards for outstanding performance.
  • Annual achievement bonus based on performance metrics.
  • Access to company health and wellness products.
Why This Job8.5 of 10

This Remote Media Buyer position offers a unique opportunity to work with leading advertising platforms while enjoying a fully remote work environment and competitive benefits.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Google Ads and Microsoft Ads with a strong understanding of A/B Testing methodologies to effectively optimize ad performance and improve ROI.

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Self-motivated and disciplined, capable of managing multiple campaigns independently in a remote work environment while maintaining high productivity and meeting deadlines.

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Analytical mindset with a strong focus on data-driven decision-making, utilizing keyword research and performance metrics to refine strategies and enhance campaign effectiveness.

Learning Resources

→Google Ads Certificationcourse
→Microsoft Advertising Fundamentalsguide
→A/B Testing: The Complete Guidearticle

Career Path

Remote Media Buyer - Google & Microsoft Ads Specialist(Now)→Digital Marketing Manager(1-2 years)→Head of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$300B
Annual Growth
10.5%
AI Adoption in Advertising
78%
Investment in Digital Ads
+25%
Labour Demand for Digital Marketers
+15%
Avg Salary for Media Buyers
$75K

Skills & Requirements

Required
Google AdsMicrosoft AdsA/B Testing
Growing in Demand
Data AnalyticsSEO OptimizationSocial Media Advertising
Declining
Traditional Media BuyingFlash Advertising

Domain Trends

Increased Automation in Ad Buying
The use of automation tools in Google and Microsoft Ads has increased by 60%, allowing for more efficient ad placements and better targeting.
Rise of Performance-Based Advertising
Performance-based advertising budgets are projected to grow by 30% in 2024, emphasizing the need for skills in performance optimization and A/B testing.
Shift Towards AI-Driven Insights
78% of marketers are incorporating AI-driven insights into their strategies, highlighting the importance of data analytics skills for future media buyers.

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