Product Marketing Manager - Consumer Brand Focus

About the Role

We’re hiring a Product Marketing Manager to join our team at Good Inside. This role is pivotal in how we bring our innovative parenting solutions to market. As a Product Marketing Manager remote, you will be at the center of our marketing efforts, focusing on two interconnected products: our digital app and our content offerings. You will work closely with various teams to ensure that our messaging is clear, compelling, and resonates with parents.

What You'll Do

• Turn Product Into Story: Transform our product roadmap into engaging messaging that illustrates how our features enhance everyday parenting.
• Launch What We Build: Own the go-to-market strategy for new features and content, crafting narratives that capture attention across all channels.
• Market Content Like a Product: Position our content offerings strategically, ensuring they are perceived as valuable and transformative.
• Sharpen the Message: Maintain tight, human-centered messaging that aligns with parent experiences and strengthens our brand differentiation.
• Connect the Dots: Collaborate with Product, Content, Analytics, and Creative teams to bridge the gap between product development and market presence.

Requirements

• 4–6 years of experience in product marketing, content marketing, or growth marketing.
• Experience working closely with Product teams on feature launches.
• Strong messaging and positioning skills.
• Ability to thrive in fast-paced, ambiguous environments.
• Highly organized and proactive approach.
• Data-informed mindset with a focus on performance.
• Excitement about building a category-defining consumer brand.

Nice to Have

• Experience in subscription businesses.
• Familiarity with analytics tools like Amplitude or Looker.
• Background in content-driven or community-driven products.
• Experience marketing both technology and media/content.

What We Offer

• Annual salary between $140k - $155k.
• Company equity.
• Comprehensive benefits package.
• 401k with company match.
• Time off to recharge.
• Hybrid work environment.
• A high-ownership, high-performance culture.

Good Inside is committed to diversity and inclusion, ensuring equal opportunity for all employees. We focus on supporting each individual’s needs and fostering a thriving workplace.