Performance Marketing Manager - Remote Opportunity

About the Role

We are seeking a talented Performance Marketing Manager to join our dynamic team at Kaufland e-commerce. This remote position allows you the flexibility to work from anywhere in Germany, while contributing to one of the fastest-growing online marketplaces. As a Performance Marketing Manager, you will play a crucial role in driving traffic to our platforms and converting that traffic into sales through innovative marketing strategies.

What You'll Do

• Take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, focusing on high-scale Shopping and integrated App campaigns.
• Optimize the Merchant Center data architecture and utilize AI-driven enrichment techniques to ensure our product data is "algorithm-ready" across various platforms.
• Manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies.
• Design and implement effective account structures tailored to our business needs, maximizing AI learning while maintaining control over margins.
• Develop automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across Shopping feeds and App assets.
• Execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth opportunities.
• Refine processes surrounding feed management, optimization, and cross-channel performance analysis.

Requirements

• Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field.
• Proven experience managing complex Google Shopping accounts and large data feeds, with a solid understanding of App Marketing.
• Strong automation skills using Google Ads Scripts, No-Code tools, or Python to streamline tasks and connect data sources.
• Experience with Generative AI tools for rapid copy iteration and data analysis.
• Analytical understanding of the post-cookie landscape, focusing on incrementality and Profit on Ad Spend (POAS).
• Fluent in both German (C1) and English (C1), both written and spoken.

Nice to Have

• Experience in training and mentoring team members.
• Familiarity with advanced data analysis techniques and tools.
• Knowledge of the latest trends in performance marketing.

What We Offer

• Flexible work-life balance with the option to work remotely or from one of our offices in Germany.
• Attractive relocation package for those moving to Germany.
• 30 days of vacation per year and the opportunity for a sabbatical.
• Access to fitness and wellness programs, including discounts at Urban Sports Club.
• Comprehensive support for your professional development, including training and conference opportunities.
• Employee discounts and meal vouchers.
• Free choice of operating system: MacOS or Ubuntu Linux.