Growth Architect - Remote Position

About the Role

We are looking for a Growth Architect to join our team remotely. As a Growth Architect, you will be the engine builder for Turfresh, designing and optimizing a seamless customer acquisition and retention machine. This role involves overseeing the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You will not just manage specialists; you will orchestrate them to maximize Lifetime Value (LTV) while minimizing Customer Acquisition Cost (CAC).

What You'll Do

• Design and optimize the end-to-end lead journey, mapping out how acquisition traffic converts into leads and how those leads are nurtured into lifelong customers.
• Own the performance of all lead generation campaigns across Google Ads, Meta Ads, and other PPC platforms, optimizing for CAC and return on ad spend (ROAS).
• Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM, ensuring alignment with company-wide growth objectives.
• Implement systems and processes to streamline campaign planning, execution, and reporting, identifying bottlenecks and eliminating inefficiencies.
• Oversee the launch, management, and optimization of paid media campaigns, ensuring all marketing deliverables meet brand standards.
• Own performance dashboards across paid media, SEO, CRM, and marketing automations, tracking key marketing metrics and reporting insights to leadership.
• Collaborate with Sales to ensure lead quality and funnel alignment, working closely with the executive team to forecast and prioritize initiatives.

Requirements

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.
• Strong background in performance marketing, especially in lead generation-driven business models.
• Experience managing and scaling remote, cross-functional marketing teams.
• Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).
• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.
• Excellent leadership, project management, and communication skills.
• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Nice to Have

• Deep familiarity with GoHighLevel logic, triggers, and snapshots.
• Experience designing automated customer journeys that adapt based on lead behavior.
• Previous experience in a B2C startup environment.
• Comfortable working across time zones and collaborating asynchronously.

What We Offer

• Competitive salary and benefits package.
• Remote work flexibility with a focus on work-life balance.
• Opportunities for professional development and growth.
• A high-performing team aligned around lead generation and revenue growth.