Performance Marketing Manager - Paid Social for Global Brand

About the Role

We are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms. As a Performance Marketing Manager remote, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Snapchat, and others. You will design and execute data-driven user acquisition strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.

What You'll Do

• Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.
• Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV).
• Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams.
• Support the social media team with boosted posts.
• Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
• Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.
• Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.
• Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.
• Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.
• Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.

Requirements

• 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.
• Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.
• Fluency in English is required; additional languages are a plus.
• Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.
• Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.
• Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration.
• Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.

Nice to Have

• Experience in online betting, iGaming, or highly regulated digital industries.
• Experience working with both web and app acquisition at scale.
• Prior exposure to fast-growing, performance-driven environments.
• Comfortable using AI tools (e.g. Claude, ChatGPT, Perplexity) to accelerate work – whether for briefing creatives, analyzing performance data, drafting copy variations, or exploring new campaign ideas.

What We Offer

• Quarterly bonuses.
• Flexible working hours.
• Top-of-the-line equipment.
• Referral bonuses.
• 28 days paid annual leave.
• Highly talented, dependable co-workers in a global, multicultural organization.
• Our teams are small enough for you to be impactful.
• Our business is globally established and successful, offering stability and security to our Team Members.

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.