Paid Media Specialist - Remote Position at Theo

About the Role

We are seeking a Paid Media Specialist to join our dynamic team at Theo. This remote position offers the opportunity to work with a fast-growing performance media agency headquartered in Portland, Oregon. As a Paid Media Specialist, you will play a crucial role in managing and optimizing paid media campaigns for a variety of clients, helping them achieve their marketing goals through innovative strategies and data-driven insights.

What You'll Do

• Manage paid media campaigns across various platforms including Search, Social, and Video.
• Build, monitor, and optimize campaigns with a focus on targeting strategy, bid and budget management, and ad copy creation.
• Report on campaign performance and provide actionable insights and strategic recommendations for improvement.
• Collaborate with internal teams including Account Management, Strategy, Analytics, and UX to ensure successful campaign execution.
• Utilize reporting and analytics tools to identify performance trends and optimization opportunities.
• Communicate effectively with clients regarding campaign performance and optimization strategies.
• Stay updated on industry trends, platform capabilities, and best practices to enhance campaign effectiveness.
• Support media vendor communications and partnership expectations.

Requirements

• 2+ years of experience in agency or in-house performance media roles.
• Proficiency in primary digital advertising platforms such as Google Ads and Meta.
• Strong understanding of paid search and paid social campaigns.
• Ability to independently manage and prioritize multiple projects while meeting deadlines.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Experience with tagging platforms like Google Tag Manager is a plus.
• Familiarity with CRO and/or SEO is advantageous.

Nice to Have

• Experience in cross-channel media and full-funnel implementation.
• Knowledge of industry trends and platform updates.
• Ability to articulate findings and recommendations clearly.

What We Offer

• Healthcare, Dental & Vision Insurance with Theo covering 75% of costs.
• Matching 401K - 100% up to 4%.
• Unlimited PTO and maternity/paternity benefits.
• Remote work support and complementary supplemental insurance.
• Unlimited volunteer time and charity matching.