Mid-to-Senior UI/​UX Researcher - Remote Opportunity

About the Role

We are seeking a result-driven Mid-to-Senior UI/UX Researcher to join our team at Ruby Labs. This remote position offers the opportunity to analyze user behavior and drive conversion improvements across our web product. As a UI/UX Researcher, you will play a crucial role in shaping our consumer products by turning insights into high-impact experiment ideas that directly influence product and business outcomes.

What You'll Do

• Conduct systematic competitor and market research across SaaS, subscription, and freemium products, analyzing user flows, paywalls, onboarding funnels, and conversion patterns.
• Mine quantitative data from analytics tools such as Mixpanel, Microsoft Clarity, and GrowthBook to identify drop-off points and attention gaps.
• Analyze heatmaps, session recordings, and attention data to surface conversion rate optimization (CRO) opportunities.
• Deliver 10–15 experiment ideas per week, each scored using the ICE framework (Impact × Confidence × Ease).
• Write clear, testable hypotheses with defined success/failure criteria and primary metrics.
• Create low-to-mid fidelity wireframes using AI tools to communicate test variants effectively.
• Develop user personas, journey maps, and usability assessments specific to our funnel stages.
• Present insights and recommendations in twice-weekly Growth team brainstorming sessions.
• Analyze post-test results and extract reusable patterns for the team’s knowledge base.
• Stay current on CRO, behavioral psychology, and SaaS conversion trends.

Requirements

• 3+ years of research experience in UX, including competitor audits, heuristic evaluations, usability studies, and behavioral data analysis.
• Proven experience with subscription-based or freemium products, understanding recurring revenue funnels and paywalls.
• Fluency with heatmaps, session recordings, and A/B test platforms.
• Working knowledge of ICE/PIE or similar frameworks for scoring and ranking experiment ideas.
• Ability to create low-fidelity prototypes to communicate test concepts.
• Comfortable pulling insights from Mixpanel, Google Analytics, Hotjar, or Microsoft Clarity.
• Strong communication skills to present ideas clearly and document findings for stakeholders.
• A portfolio showcasing case studies that demonstrate your research process and insights.

Nice to Have

• Experience in a fast-paced startup or growth team.
• Familiarity with behavioral psychology principles.
• Basic understanding of front-end implementation.
• Experience with AI-assisted research tools and methodologies.
• Background in EdTech, HealthTech, or self-improvement products.

What We Offer

• Remote Work Environment: Enjoy the freedom to work from anywhere, promoting a healthy work-life balance.
• Unlimited PTO: Recharge with unlimited paid time off.
• Paid National Holidays: Relax on national holidays with paid time off.
• Company-provided MacBook: Enhance productivity with a top-notch Apple MacBook.
• Flexible Independent Contractor Agreement: Experience flexibility and autonomy in your work.

Join Ruby Labs and be part of a vibrant team that values growth, innovation, and collaboration. Apply now for this exciting opportunity as a Mid-to-Senior UI/UX Researcher!