Marketing Manager - Email and Paid Media Operations (Remote)

About the Role

We are seeking a Marketing Manager (Email and Paid Media Operations) to join our innovative team in the healthcare technology AI space. This remote position offers a unique opportunity to work with a fast-growing startup, focusing on B2B email and lifecycle marketing as well as paid media operations. If you are passionate about marketing automation tools and data-driven campaigns, this role is perfect for you.

What You'll Do

• Collaborate with the Growth Marketing team to execute best-in-class lifecycle, email, and paid media programs.
• Build, QA, and deploy HTML emails, automated journeys, and dynamic content through HubSpot.
• Maintain deliverability best practices, ensuring optimal sender reputation and inbox performance.
• Develop segments using behavioral, demographic, and firmographic data to enhance targeting.
• Run A/B and multivariate tests to optimize nurture journeys and improve campaign performance.
• Build and launch ad campaigns in LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.
• Manage audience lists, including uploads, lookalikes, and retargeting strategies.
• Monitor budget pacing, optimize bids, placements, and audiences, and provide performance recommendations.
• Support ABM, Events, and Product Marketing with targeted email and paid media campaigns aligned to broader strategic initiatives.

Requirements

• 4+ years of experience in email marketing, marketing automation, paid media, or a combination of both.
• Strong proficiency in HubSpot (preferred) or similar platforms such as Pardot or Marketo.
• Hands-on experience in LinkedIn Campaign Manager, Google Ads, and Meta Ads.
• Background in healthcare, revenue cycle, or tech startups is a MUST.
• B2B marketing experience is a MUST.
• Strong knowledge of deliverability, UTM parameters, conversion tracking, and compliance.
• Highly detail-oriented with strong QA discipline; proactive and resourceful.

Nice to Have

• Experience building automations and workflows in HubSpot.

What We Offer

• Competitive salary range of $80,000 - $100,000 annually.
• Fully remote work environment, allowing for flexibility and work-life balance.
• Access to a comprehensive benefits package including medical, dental, and vision coverage.
• 401(k) plan with company match and employee stock purchase plan.
• Paid holidays and sick leave based on state or city laws.