Marketing Campaign Analyst - Remote Position

About the Role

We are seeking a talented Marketing Campaign Analyst to join our team remotely. As a Marketing Campaign Analyst, you will play a crucial role in developing and executing multi-channel marketing campaigns that drive engagement and optimize performance.

What You'll Do

• Support the development, execution, measurement, and refinement of marketing campaigns.
• Collaborate with analysts, data scientists, and marketing specialists to create targeted segments and models.
• Set pre-campaign analytics objectives and develop audiences for targeted marketing.
• Design, coordinate, and schedule multi-channel campaigns while maintaining the marketing calendar.
• Provide comprehensive performance measurement of campaigns and perform mid-campaign adjustments.
• Report on return on investment and lifetime value contributions.
• Assist with the adoption of new technologies within our digital experience platform.
• Work independently and collaboratively to prioritize and drive multiple projects forward.

Requirements

• 3+ years of experience in marketing campaign management or a related field.
• Experience analyzing large data sets, including structured and unstructured data.
• Proficiency in digital experience platform technologies such as CRM and marketing automation tools.
• Advanced Excel skills and familiarity with SQL and Python are preferred.
• Strong problem-solving abilities, critical thinking, and attention to detail.
• Excellent oral and written communication skills.
• Proven ability to execute multi-channel marketing campaigns effectively.
• Ability to translate between business and technical stakeholders.

Nice to Have

• Knowledge of Tableau, Denodo, and/or Power BI.
• Experience with customer lifetime value or churn prediction models.

What We Offer

• Competitive salary range of $80,000 - $100,000 per year.
• Fully remote work environment with flexible hours.
• Opportunities for professional development and growth.
• Collaborative team culture that promotes teamwork and innovation.
• Potential for occasional travel and flexibility to work weekends or evenings as necessary.