Marketing Automation Specialist - Remote Opportunity

About the Role

We are seeking a talented Marketing Automation Specialist to join our client, a thriving B2B SaaS fintech company with a workforce of 1000. This fully remote role offers an exciting opportunity to shape marketing strategies and drive results through innovative automation techniques.

What You'll Do

• Build sophisticated marketing journeys that guide prospects from initial contact to conversion.
• Define campaign logic, including audience segmentation, behaviors, and scoring to optimize lead movement through the funnel.
• Take ownership of campaigns from concept to execution and performance review, continuously refining strategies based on results.
• Ensure seamless integration between marketing and CRM systems for accurate data flow and reporting.
• Debug and resolve issues with automations and integrations as they arise.
• Collaborate closely with sales and operations teams to prioritize and route leads effectively, driving revenue growth.
• Develop and enhance high-converting landing pages and forms, utilizing performance data for ongoing improvements.
• Edit email and page layouts using HTML/CSS as necessary.
• Utilize data and dashboards to analyze campaign performance and identify areas for improvement.
• Conduct ongoing experiments to boost engagement and conversion rates.

Requirements

• A few years of experience in marketing automation or marketing operations.
• Proficiency in using marketing automation platforms such as Pardot or similar.
• Familiarity with CRM systems and their integration with marketing data.
• Basic HTML/CSS skills for editing emails and web pages.
• Experience with landing page tools and content management systems.
• Strong understanding of lead nurturing, scoring, and funnel management.
• A mindset focused on testing, learning, and continuous improvement.

What We Offer

• A competitive salary and benefits package.
• Health coverage.
• Real opportunities for skill development and ownership of impactful projects.

This Marketing Automation Specialist role is perfect for those who thrive in a dynamic environment where creativity meets data-driven decision-making. Join us and make a significant impact in the world of marketing automation!