Talantix.io
Keeper Security•01.03.26
AI SCORE 8.5

Marketing Analytics & Attribution Manager - Remote

$120K–$150K/year
RemoteCybersecurity
Hubspot•Salesforce•Google Analytics 4•Data Visualization•Attribution Modeling•Campaign Tracking

About the Role

Keeper Security is hiring a driven Marketing Analytics & Attribution Manager to join our team remotely. This role is pivotal in shaping how marketing performance is measured, optimized, and aligned to revenue outcomes. As a Marketing Analytics & Attribution Manager remote position, you will work closely with various teams to standardize measurement frameworks and ensure data integrity across systems.

What You'll Do

  • Optimize and maintain standardized marketing dashboards, reports, and KPIs to track campaign and channel performance.
  • Run marketing funnel analysis with lifecycle specialists to identify bottlenecks and optimization opportunities.
  • Own and evolve Keeper’s marketing attribution framework to accurately measure marketing’s contribution to revenue.
  • Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance and naming conventions.
  • Deliver executive-level reporting that translates complex data into actionable insights.
  • Conduct cohort analysis, channel performance reviews, and ROI reporting to inform budget allocation decisions.
  • Support forecasting and pipeline modeling efforts with data-driven insights.
  • Continuously evaluate reporting tools and analytics capabilities to improve scalability and automation.

Requirements

  • 5+ years of experience in Marketing Analytics, Marketing Operations Analytics, or Revenue Marketing Analytics within B2B SaaS.
  • Strong expertise in HubSpot and Salesforce reporting.
  • Experience designing and managing attribution models and campaign tracking frameworks.
  • Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required.
  • Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights.

Nice to Have

  • Experience in cybersecurity or high-growth B2B SaaS environments.
  • Experience with BI tools like Tableau, Looker, or Power BI.
  • HubSpot certifications.

What We Offer

  • Medical, Dental & Vision insurance.
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life.
  • Voluntary Short/Long Term Disability Insurance.
  • 401K (Roth/Traditional).
  • A generous PTO plan that celebrates your commitment and seniority.
Why This Job8.5 of 10

This remote Marketing Analytics & Attribution Manager role at Keeper Security offers a competitive salary and the chance to make a significant impact in a fast-growing cybersecurity company.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in using Hubspot and Salesforce for lead tracking and customer relationship management, with a strong understanding of how to integrate these platforms with Google Analytics 4 for comprehensive campaign performance analysis.

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A self-motivated and detail-oriented mindset that thrives in a remote work environment, demonstrating the ability to manage multiple projects simultaneously while maintaining high-quality standards in data integrity and reporting.

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A strategic thinker with extensive experience in attribution modeling and data visualization techniques, capable of translating complex data into actionable insights that drive marketing decisions and revenue optimization.

Learning Resources

→HubSpot Marketing Analytics Coursecourse
→Google Analytics 4 Documentationguide
→Attribution Modeling for Marketingarticle

Career Path

Marketing Analytics & Attribution Manager(Now)→Director of Marketing Analytics(1-2 years)→Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$2.5B
Annual Growth
14.5%
AI Adoption
65%
Investment
+30%
Labour Demand
+25%
Avg Salary
$120K

Skills & Requirements

Required
HubspotSalesforceGoogle Analytics 4
Growing in Demand
Advanced Data AnalyticsPredictive AnalyticsCustomer Journey Mapping
Declining
Basic Excel ReportingTraditional Marketing Metrics

Domain Trends

Increased Focus on Attribution Modeling
Attribution modeling is becoming essential for understanding customer behavior, with 70% of marketers stating it is crucial for optimizing marketing spend.
Integration of AI in Marketing Tools
AI-driven tools are projected to enhance marketing analytics capabilities by 50%, allowing for more precise targeting and personalization in campaigns.
Shift Towards Omnichannel Marketing
Companies are increasingly adopting omnichannel strategies, with 60% of marketers reporting improved customer engagement through integrated campaigns.

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