Senior Social Media Marketing Specialist - Remote

About the Role

We are looking for a Senior Social Media Marketing Specialist - Remote to join our innovative team at Trao. As a leader in AI R&D, we are dedicated to transforming how organizations operate. This role is pivotal in enhancing our digital presence and optimizing our paid acquisition strategies across various platforms.

What You'll Do

• Own and manage our paid acquisition strategies on Meta and Google platforms.
• Fully manage and scale our Meta Ads account, ensuring optimal performance.
• Set up and optimize Pixel and Conversion API tracking for precise analytics.
• Design, test, and iterate high-performing ad funnels that drive engagement.
• Run and optimize Google Ads campaigns, including Search, Display, and YouTube.
• Continuously improve Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.
• Build structured experimentation pipelines, including A/B testing for creatives, audiences, and hooks.
• Conceptualize and produce high-quality ad creatives that resonate with our audience.

Requirements

• Proven experience in social media marketing with a focus on performance marketing.
• Strong understanding of digital marketing tools, including Meta Ads Manager and Google Ads.
• Experience with conversion tracking tools such as Pixel and Conversion API.
• Ability to create compelling ad copy and visuals using tools like Figma and Canva.
• Experience in managing social media presence and content strategy.
• Strong analytical skills to track engagement and refine strategies.
• Ability to work independently and manage multiple projects under tight deadlines.
• Excellent communication skills and a collaborative mindset.

Nice to Have

• Experience in AI or tech-related industries.
• Familiarity with analytics dashboards (GA4, etc.).
• Creative portfolio showcasing previous campaigns and ad creatives.

What We Offer

• Competitive salary ranging from $90,000 to $120,000 annually.
• Fully remote work environment with flexible hours.
• Opportunity to work on ambitious projects with a high-performance team.
• Direct collaboration with founders and key decision-makers.
• Access to exclusive training and development resources.
• Performance-based incentives and bonuses.
• Health and wellness benefits.