Lead Digital Marketing Specialist - Gaming Industry

About the Role

We are seeking a passionate and experienced Lead Digital Marketing Specialist to join our team remotely. In this role, you will play a crucial part in shaping the digital marketing strategy for one of the most iconic gaming franchises, Call of Duty. Your expertise in digital marketing will help us engage with our community and drive impactful campaigns across various platforms.

What You'll Do

• Lead the development and execution of digital marketing campaigns for Call of Duty, focusing on community engagement and real-time communication strategies.
• Collaborate with cross-functional teams to deliver dynamic news updates and live-issue communications.
• Analyze and report on content performance data to optimize marketing strategies and enhance community engagement.
• Drive the content strategy for social media, including original digital video series and the official Call of Duty Podcast.
• Manage the official Call of Duty Discord server, fostering community interactions and discussions.
• Stay updated on the latest trends in gaming and social media to identify opportunities for real-time engagement.
• Oversee the execution of communications around live events and major gameplay campaigns.
• Contribute to shaping the brand voice across social media platforms through effective copywriting and content creation.

Requirements

• Minimum of 9 years of experience in digital marketing, community management, or social media, preferably in the gaming industry.
• Strong passion for gaming, particularly the Call of Duty franchise, and a deep understanding of gaming audience segments.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse audiences.
• Proficiency in social media platforms and analytics tools such as Sprinklr, JIRA, and Discord.
• Experience in managing multiple projects simultaneously while maintaining attention to detail.
• Bachelor’s degree in marketing, communications, or a related field.
• Experience with influencer partnerships and video production is a plus.

Nice to Have

• Experience in graphic design and content creation.
• Familiarity with community management tools and strategies.
• Knowledge of SEO best practices for digital content.

What We Offer

• Competitive salary range of $87,480 - $161,910 annually, based on experience and location.
• Comprehensive benefits package including medical, dental, and vision coverage.
• 401(k) with company match, tuition reimbursement, and charitable donation matching.
• Paid holidays, vacation, and parental leave.
• Relocation assistance for candidates moving to the United States.
• Opportunities for professional development and career advancement.
• Flexible work arrangements with a focus on work-life balance.