Talantix.io
Averi•21.02.26
AI SCORE 8.2

Freelance Strategy Marketing Specialist - Remote

$60K–$80K/year
RemoteMarketing
Marketing Strategy•Go-to-Market Strategy•Brand Positioning•Customer Segmentation•Funnel Optimization•Stakeholder Management

About the Role

Averi is seeking a talented Freelance Strategy Marketing Specialist to join our expert marketplace and help clients connect the dots between big ideas and real outcomes. As a Strategy Marketing Specialist, you will focus on go-to-market strategies and brand positioning, working remotely to provide high-level guidance to growing brands. This role offers the flexibility to manage multiple projects while engaging in customer segmentation and growth strategies.

What You'll Do

  • Collaborate with diverse clients to develop effective marketing strategies.
  • Engage in customer segmentation and growth strategy initiatives.
  • Provide funnel diagnostics and optimization to enhance client outcomes.
  • Offer executive advisory and stakeholder coaching to clients.
  • Join a marketplace of experts and receive personalized job matches based on your skills and experience.
  • Work independently as a freelancer, with no obligation to take on every match.
  • Receive notifications about potential job fits that align with your expertise.
  • Utilize strong analytical skills to provide actionable insights and simplify complex concepts.

Requirements

  • Experience in strategic marketing roles with a proven track record in advising brands.
  • Strong understanding of go-to-market strategies and brand positioning.
  • Excellent communication skills, capable of simplifying complex concepts.
  • Flexibility in managing multiple projects and adapting to client needs.
  • Strong analytical skills and experience with stakeholder management.

Nice to Have

  • Experience in a freelance capacity or working with diverse clients.
  • Familiarity with digital marketing tools and analytics platforms.
  • Previous experience in a marketing consultancy role.

What We Offer

  • Work with a diverse range of clients across various industries.
  • Flexible working hours that fit your schedule.
  • Opportunity to shape innovative marketing strategies.
  • Access to a network of industry experts for collaboration.
  • Potential for ongoing projects and long-term client relationships.
  • Work remotely from anywhere, providing you with the freedom to choose your workspace.
  • Personalized job matching process to ensure the best fit for your skills.
  • Support from the Averi team to help you succeed in your freelance journey.
  • Opportunity for professional growth and competitive compensation based on expertise.
Why This Job8.2 of 10

This Freelance Strategy Marketing Specialist role at Averi offers the chance to work remotely with flexible hours while shaping innovative marketing strategies for diverse clients.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in developing comprehensive Go-to-Market strategies using tools like HubSpot or Marketo to effectively launch products in competitive technology markets.

→

Highly adaptable with strong project management skills, capable of balancing multiple client accounts and marketing campaigns in a remote work environment.

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Data-driven mindset with experience in customer segmentation and funnel optimization, utilizing analytics platforms like Google Analytics and Tableau to derive actionable insights.

Learning Resources

→Marketing Strategy - The Complete Guidecourse
→Go-To-Market Strategy: A Comprehensive Guidearticle
→Understanding Customer Segmentationguide

Career Path

Freelance Strategy Marketing Specialist(Now)→Marketing Manager(1-2 years)→Director of Marketing Strategy(3-5 years)

Market Overview

Market Size 2024
$12B
Annual Growth
15.2%
AI Adoption in Marketing
68%
Investment in Digital Marketing
+40%
Labour Demand for Marketing Specialists
+25%
Avg Salary for Freelance Marketing Specialists
$85K

Skills & Requirements

Required
Marketing StrategyGo-to-Market StrategyBrand Positioning
Growing in Demand
Data AnalyticsContent MarketingCustomer Experience Management
Declining
Traditional AdvertisingCold Calling

Domain Trends

Increased AI Integration
68% of marketers are using AI tools for customer segmentation and targeting, indicating a shift towards data-driven strategies.
Focus on Customer Experience
Companies investing in customer experience strategies are likely to see a 20% increase in customer retention rates, emphasizing the importance of personalized marketing.
Remote Work Adoption
Over 70% of marketing roles are now remote, which has led to an increase in demand for flexible, freelance marketing specialists.

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